Articles by Ben Thorpe

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Precision Farming Dealer Summit 2022 Recap

Turning Data Into Efficiency to Boost Your Precision Business

Precision Farming Specialist Jason Pennycook and Precision Ag Manager Layne Richins talk about their success in using data to improve their precision business.

Farmers using precision technology generate valuable data about their farming operations. Dealerships often have access to it. But how do you ensure both the dealer and the farmer are making the best use of that data? And how can you segue that efficient use of data into revenue opportunities?


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Farm Equipment Soundbites

How Do Union Negotiations Work?

In this episode of Farm Equipment Soundbites, I sat down with Associate Professor at Loyola University Chicago Peter Norlander to discuss what exactly happens during union negotiations and why the first contract proposed during the Deere strike was rejected by 90% of UAW John Deere workers.
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Are We Headed Back to the 2014 Used Equipment Glut?

According to Iron Solutions’ Director of Data Services and Software Development Cameron Hurnard, things aren’t quite as grim as they were 8 years ago. However, some of the same issues that caused the 2014 used equipment glut need to be monitored now and in the future.
Many dealers remember how used equipment began to sit on lots in 2013-14, driven by rising commodity prices, low input costs and a notable increase in the supply of new equipment. This spelled trouble for the used market, with some equipment sitting for over a year before it moved.
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Cost of Doing Business

Dealers Report Strong Revenue, Gross Margins & Profits

The latest Cost of Doing Business study reported increased revenue and profit, as well as improving gross margins dollars on parts, service and wholegoods in 2020.

North American dealers reported strong financial results for 2020, according to the results of the latest Cost of Doing Business study from the Western Equipment Dealers Assn. On average per location, revenue, profit and gross margin dollars were all up.


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Kuhn OptiWrap OWR 6000 Round Bale Wrapper

The new Kuhn OptiWrap OWR 6000 inline round bale wrapper offers exceptional wrapping productivity, while minimizing film and fuel use.


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