Articles by Ben Thorpe

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On the Record

69% of Ag OEMs Say Supply Chain Issues are Improving

In this episode of On the Record, we look at a recent AEM survey that found the majority of ag equipment manufacturers reported improving supply chain issues. In the Technology Corner, Noah Newman looks at Leaftech Ag's new handheld tissue analysis tool. Also in this episode, CNH Industrial's latest acquisitions and Titan Machinery's fiscal year 2023 earnings. This episode of On the Record is brought to you by BENZI.
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On the Record

Used Equipment Price Increases Continue to Trend Down

In this episode of On the Record, we discuss how dealers are seeing used equipment price increases continuing to trend downward. In the Technology Corner, Noah Newman reports on Case IH debuting its new AFS furrow command technology at this year's National Farm Machinery Show. Also in this episode, a look at John Deere's forecast for restocking their dealers and no-till farmers' equipment purchasing plans. This episode of On the Record is brought to you by BENZI.
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Understanding Employee Emotion to Create a Customer-Centric Parts Department

Machinery Advisors Consortium Founding Member Bill Hoeg breaks down how measuring emotion in your parts departments can help improve employee mindset.
The current dynamic environment of the ag equipment industry can directly impact your employees’ happiness, productivity and how they feel they are being treated by management.
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On the Record

Kubota North America Revenue Hits $8.2 Billion in 2022

In this episode of On the Record, we discuss the results of Kubota's earnings for 2022 and what percentage of its revenue is coming from North America and its Farm Equipment & Engines segment. In the Technology Corner, Noah Newman reports from the floor of the National Farm Machinery Show on a new announcement from Trimble. Also in this episode, a look at the latest update to the Ag Economy Barometer and the results of the 2023 Rural Lifestyle Dealer Business Outlook & Trends report. This episode of On the Record is brought to you by BENZI.
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On the Record

Greeneye Technology Goes Farmer Direct Through FBN

In this episode of On the Record, we discuss how farmers and dealers view the recently announced collaboration agreement between Farmers Business Network and Greeneye Technology. In the Technology Corner, Noah Newman covers what majorline OEMs had to say about the future of autonomy with dealers at the 2023 Precision Farming Dealer Summit. Also in this episode, a look at CNH Industrial's fourth quarter earnings, the state of dealer M&A activity and Unverferth's acquisition of tillage equipment manufacturer Orthman Manufacturing. This episode of On the Record is brought to you by BENZI.
 

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