Department Management

Dan Crummett

Ahead Of The Curve: Pinpoint Targeting Aims at Reducing Input Use

As financial and environmental pressure continues to mount on farmers to reduce chemical inputs, the marketplace is responding with a host of sophisticated products aimed at better targeting crop protectants. At the same time, the demand for more precise sprayer capabilities opens sales and service opportunities for equipment dealers ranging from new OEM equipment sales to retrofit projects on existing spraying equipment.
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Full-Time Dealer Agronomists: Western Sales’ ‘Eureka’ Moment

This innovator shares this Deere dealership’s reasons for entering agronomy in 2010 (today with 6 ‘in-house’ agronomists) and their trademarked services for data management, field zoning, prescriptions and scouting.
The reason we got into agronomic services 6 years ago was after a good equipment customer of ours made the decision to get into an air drill with variable-rate seeding capability. He’d gone to an independent agronomist who developed a seeding prescription with both a nutrient and seed variation. When that farmer took that prescription, got into the cab and plugged it in as he was told to do, it didn’t work.
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[Webinar] Top Tips for Improving No-Till Planter Performance

Farm Equipment held a joint webinar event sponsored by Martin Industries, the manufacturers of Martin-Till planter attachments and tools. On March 16 at 10 a.m. CST, we took an in-depth look at planter setups, tools and technologies that will improve no-till seeding performance. No-Till Farmer magazine co-hosted the event. [To view any of our webinar replays, you must be logged in with a free user account.]
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People & Profits

Develop Your Best Talent

A basic axiom of team development is this: Most leaders spend too much time on their problem employees, and too little time on their best. As Stephen Covey, author of Seven Habits of Highly Effective People, pointed out years ago, developing talent is often critical to success, but since it is not urgent, it never happens. The key word here is time. Let’s discuss two aspects of this four-letter word: thinking time, and talking time.
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George Russell -Eric Thompson.jpg

People & Profits: Develop Your Best Talent

A basic axiom of team development is this: Most leaders spend too much time on their problem employees, and too little time on their best. As Stephen Covey, author of Seven Habits of Highly Effective People, pointed out years ago, developing talent is often critical to success, but since it is not urgent, it never happens. The key word here is time. Let’s discuss two aspects of this four-letter word: thinking time, and talking time.
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PFD Summit: Recruiting & Retaining Precision Farming Specialists

Knowing what traits to look for and where to find new employees is only the beginning. Keeping employees is a whole other battle.
Finding the next generation of precision farming specialists is a challenge that almost 40% of dealers reported was among their most important issues in the Precision Farming Dealer 2015 Benchmark Study. First, dealers must identify the traits they’re looking for in potential candidates for their fast-paced, rapidly evolving precision farming departments. Then, they face the challenge of actually finding these recruits.
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