Best Practices

Dealers Shed Light on Mystery of Marketing

When the Farm Equipment staff spoke with dealers about topics they wanted for the first-ever Dealership Minds Summit, marketing topped nearly everyone's list. Because dealers know well that a better mousetrap and the world beating a path to your door is patently false. More important than ever, dealers must promote themselves with the same fervor that their OEM promotes its color, while employing new technology and customer intelligence tools.
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From the Desk of Dave Kanicki

Passion at Work

They say that confession is good for the soul, and every once in a while people will offer a true mea culpa for things they regret.
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AGCO Employees Recognized with Women in Manufacturing STEP Award

Nina Pathy, AGCO Director, Global Parts Data and Parts Books and Tammie Nelson, AGCO Welding Technician, CWS, were recognized by The Manufacturing Institute, Deloitte, University of Phoenix and the Society of Manufacturing Engineers with a Women in Manufacturing STEP (Science, Technology, Engineering and Production) Award for their excellence and leadership in manufacturing.
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