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Dealership Minds

Effective Marketing Comes From Listening Well

February 8, 2012 | Posted in Best Practices
Matt Poeltler, Vice President of Marketing & Advertising for Precision Equipment (headquartered in Muscatine, Iowa), explains that effective marketing comes from truly listening to customers, not thinking you know what they want.
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Dealership Minds

Selling Equipment to 'Super Big' Farming Operations

February 8, 2012 | Posted in Best Practices
Selling equipment to super big farming operations is an important part of Precision Equipment's business model. Matt Poeltler, Vice President of Marketing & Advertising for Precision Equipment (headquartered in Muscatine, Iowa), shares how they build and keep those relationships.
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Narrow-Row Corn Requires Wider Thinking

December 20, 2011 | Posted in Best Practices
Had America's horses been a little less girth, the movement toward narrower-row corn might not have seen the uphill battle it has. "The 44-inch paradigm was there forever, and it's because 44 inches was the width of the Belgian horse," says Marion Calmer, CEO Calmer Corn Heads. "It came down to 40 inches around the Great Depression, but was still stuck at 40 inches throughout the 1960s."
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A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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