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Dealership Minds 2016: Kern Machinery

Tips for Selling to Corporate Farms

By Dave Kanicki posted on January 26, 2016 | Posted in Niche Equipment Markets
Corporate farms in Kern Machinery's area of responsibility take up a lot of acres and they consume a lot of equipment. Therefore, they are important to the dealership. Larry Sitzman, general sales manager for Kern Machinery in Bakersfield, Calif., shares some insights on how the dealership works with these organizations. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Opportunities for a Rental Equipment Program

By Dave Kanicki posted on January 26, 2016 | Posted in Niche Equipment Markets
The nature of the high-use equipment Kern Machinery sells means they do very little used equipment trading. Instead, the dealership creates their own used equipment through a rental program. Larry Sitzman, general sales manager for Kern Machinery in Bakersfield, Calif., explains how the rental program works. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Fostering Relationships with Shortline Equipment Manufacturers

By Dave Kanicki posted on January 26, 2016 | Posted in Niche Equipment Markets
The relationships Kern Machinery has developed with their stable of shortline equipment manufacturers are extremely important to the dealership's success. Larry Sitzman, general sales manager for Kern Machinery in Bakersfield, Calif., talks about those relationships. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Optimizing the Labor Force on the Equipment with Service Advisor Remote

By Mike Lessiter posted on January 26, 2016 | Posted in Precision Ag Sales & Service
Clayton Camp, president of Kern Machinery of Bakersfield, Calif., shares how John Deere's Service Advisor Remote has been an effective tool for Kern Machinery as it tends to the needs of customers in its AOR. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Equipment to Serve a Diverse Customer Base

By Mike Lessiter posted on January 26, 2016 | Posted in Niche Equipment Markets
About 30-40% of equipment sales for Kern Machinery come from shortline equipment. These shortline vendors are extremely important to Kern. Clayton Camp, president of Kern Machinery of Bakersfield, Calif., describes some of the challenges faced by the parts and service departments as they support these additional lines. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

High-Use Customer Demands More of Their Dealer

By Mike Lessiter posted on January 26, 2016 | Posted in Niche Equipment Markets
As of January 2016, there are 57 different crops that Kern Machinery serves in its AOR. Clayton Camp, president of Kern Machinery of Bakersfield, Calif., explains how this variety impacts the work Kern Machinery has to do to prepare for busy periods as farmers expect a high level of service from the dealership. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Empowering Employees: Expecting Results and Inspecting Them

By Mike Lessiter posted on January 26, 2016 | Posted in Department Management
Clayton Camp, president of Kern Machinery of Bakersfield, Calif., subscribes to a leadership philosophy based on expecting results from employees and inspecting them. By "inspect," Camp means you need to be prepared to measure performance. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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