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Dealership Minds 2016: Kern Machinery

Solving the Conflict Between Sales and Accounting

By Mike Lessiter posted on January 27, 2016 | Posted in Operations & Finance
Marty Buck, CFO of Kern Machinery in Bakersfield, Calif., has identified what he thinks is an inherent conflict between sales and accounting because of the rules accounting tries to impose on the sales team. In this video, he explains how he manages the accounting team to avoid these conflicts completely. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Department Management: Getting Out of the Rut of Micromanagement

By Jaime Elftman posted on January 27, 2016 | Posted in Department Management
Finding and hiring the right people is a key part of department management. Charlie Moe, corporate aftermarket manager with Kern Machinery of Bakersfield, Calif., explains that the dealership has gotten out of the rut of micromanagement by hiring the right people, providing them with the tools to get the job done and "getting out of the way," of those motivated employees. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Delivering Parts and Service When and Where Customers Need It

By Jaime Elftman posted on January 27, 2016 | Posted in Best Practices
A primary goal of Kern Machinery is to make the growers they serve more profitable, more efficient and make their lives easier. Charlie Moe, corporate aftermarket manager with Kern Machinery of Bakersfield, Calif., talks about how the dealership achieves that goal through proper management and efforts like parts transfers between locations. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

How the John Deere Ag Tech Program Works

By Jaime Elftman posted on January 27, 2016 | Posted in Department Management
Charlie Moe, corporate aftermarket manager with Kern Machinery of Bakersfield, Calif., talks about how the John Deere Ag Tech Program convinced him to invest some time in seeking out opportunities go out to area high schools to speak to juniors and seniors about careers in the ag industry. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Tips for Selling to Corporate Farms

By Dave Kanicki posted on January 26, 2016 | Posted in Niche Equipment Markets
Corporate farms in Kern Machinery's area of responsibility take up a lot of acres and they consume a lot of equipment. Therefore, they are important to the dealership. Larry Sitzman, general sales manager for Kern Machinery in Bakersfield, Calif., shares some insights on how the dealership works with these organizations. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Opportunities for a Rental Equipment Program

By Dave Kanicki posted on January 26, 2016 | Posted in Niche Equipment Markets
The nature of the high-use equipment Kern Machinery sells means they do very little used equipment trading. Instead, the dealership creates their own used equipment through a rental program. Larry Sitzman, general sales manager for Kern Machinery in Bakersfield, Calif., explains how the rental program works. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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