digital marketing

Learn from Other Dealers at the Dealer Success Academy

By Ben Thorpe posted on February 3, 2023 | Posted in Niche Equipment Markets, Dealership Marketing

Dealers have been through a lot the past 3 years. And through it, they’ve innovated and experimented to find new solutions to new problems.

Comprehensive Digital Marketing Campaign Key to Attracting New Customers

Integrate web advertising, email newsletters, online business reviews and a streamlined landing page to increase contact with potential customers.

By Libby Wawzenek posted on August 30, 2021 | Posted in Dealership Marketing

Dustin Ackart wants dealership owners to think of digital marketing as a funnel.

Fastline Rebrands as Fastline Marketing Group

March 8, 2021 | Posted in Manufacturer News, Dealership Marketing

The new name highlights an expanded and evolving suite of digital and marketing tools the company offers to the agricultural community alongside its traditional media properties.

Retail Strategies

Is Your Dealership e-Commerce Ready?

Two experts share their advice on retail strategies that will help prepare dealers for a move toward more online business activity.

By Kim Schmidt posted on January 27, 2021 | Posted in Best Practices

Retail best practices have moved beyond a clean, organized and inviting showroom. Consumers have been shopping online for over a decade now, and the COVID-19 pandemic pushed e-commerce to the forefront.

NEDA Partners with i3 Digital Agency to Provide Digital Solutions to Dealers

July 30, 2019 | Posted in Dealer News, Dealership Marketing

“The i3 relationship gives our dealers an opportunity to be more proficient with digital, while giving existing digital users options to evaluate their current digital processes,” says Ralph Gaiss, CEO of NEDA.

United Equipment Dealers Assn. Partners with i3 Digital Agency to Provide Digital Solutions to Dealers

July 8, 2019 | Posted in Dealer News, Dealership Marketing

i3 Digital Agency, a Fastline Media Group company, will provide web, digital marketing, intelligence and analytics solutions to equipment dealer members of the United Equipment Dealers Assn.

Ask the Expert: High-Horsepower Marketing: It's About to Get Personal

By Jeff Bowman posted on April 26, 2019 | Posted in Dealership Marketing

As a businessperson, I’m impressed by the many ways that grower ingenuity and hard work are paying off, even in an enduring down market. However, as a marketer I am a bit distressed — all that variation in equipment, customer operations and facilities makes it even harder to reach customers with relevant messaging.

Ask the Expert

High-Horsepower Marketing: It's About to Get Personal

By Jeff Bowman posted on April 26, 2019 | Posted in Dealership Marketing

As a businessperson, I’m impressed by the many ways that grower ingenuity and hard work are paying off, even in an enduring down market. However, as a marketer I am a bit distressed — all that variation in equipment, customer operations and facilities makes it even harder to reach customers with relevant messaging.