As a businessperson, I’m impressed by the many ways that grower ingenuity and hard work are paying off, even in an enduring down market. However, as a marketer I am a bit distressed — all that variation in equipment, customer operations and facilities makes it even harder to reach customers with relevant messaging.

Knowing how your dealership is viewed on the digital market is essential for dealer organizations to grow and thrive. Craig Taylor, Senior Digital Strategist, WEDA Digital, shares the elements of truly successful digital strategies for single and multi-store dealerships. [To view any of our webinar replays, you must be logged in with a free user account.]

Today, 61% of business (B2B) purchases start online and 68% of B2B purchasers prefer to continue researching independently online.

Today, 61% of business (B2B) purchases start online and 68% of B2B purchasers prefer to continue researching independently online.

Eric Shanfelt, founder of the Local Marketing Institute, breaks down the basics of digital marketing and how — and why — farm equipment dealers should implement a digital marketing strategy.

Follow these guidelines to ensure your video marketing strategy attracts viewers — and Google — and provides your customers with the information they need.

“Data is the currency of the internet,” says Tim Whitley, CEO of Team SI, a full-service marketing firm headquartered in Little Rock, Ark. “The smartphone to the person right or left of you is being served different ads all the time. No person’s ads are identical to their neighbor’s and data is leading that charge.”

Many ag equipment dealers have seized on digital marketing opportunities and found them to be very effective tools as part of their overall marketing efforts, according to the findings of a first of its kind marketing survey.

Now more than ever, it’s become imperative that dealerships have a strategic digital marketing plan in place. What used to be a walk-in and immediate face-time with a potential client to get to know your business and products has quickly changed to online research and clicking through your “virtual dealership” to get a sense of whether a customer wants to do business with you.

Marketing Director and member of John Deere’s North American marketing council scheduled to present strategies for showing the ROI behind dealers’ marketing tactics at 2018 Dealership Minds Summit.