Items Tagged with 'digital marketing'


Retail Strategies

Is Your Dealership e-Commerce Ready?

Two experts share their advice on retail strategies that will help prepare dealers for a move toward more online business activity.
Retail best practices have moved beyond a clean, organized and inviting showroom. Consumers have been shopping online for over a decade now, and the COVID-19 pandemic pushed e-commerce to the forefront.
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Jeff Bowman
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High-Horsepower Marketing: It's About to Get Personal

As a businessperson, I’m impressed by the many ways that grower ingenuity and hard work are paying off, even in an enduring down market. However, as a marketer I am a bit distressed — all that variation in equipment, customer operations and facilities makes it even harder to reach customers with relevant messaging.
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