LIVERPOOL, N.Y. — The Northeast Equipment Dealers Assn. (NEDA) has approved i3 Digital Agency as their digital agency of choice for their over 450 farm, industrial, construction and outdoor power equipment dealers, spanning over nine states in 800 stores. i3 Digital Agency, a division of Fastline Media Group, will provide web, digital marketing, intelligence and analytics solutions to the equipment dealers.

“I would estimate that over 60% of our dealers are using digital media successfully to reduce costs or increase some of their marketing efforts. The i3 relationship gives our other dealers an opportunity to be more proficient with digital, while giving existing digital users options to evaluate their current digital processes or solutions to improve leads, quality or website management. I have been working with Fastline & Bill Howard (CEO, Fastline Media Group) for almost 19 year and appreciate their ability to work quickly and meet the needs of our dealers on a regular basis. I look forward to seeing what we do together with this expanded partnership,” says Ralph Gaiss, CEO of NEDA.

The association serves Connecticut, Massachusetts, Maine, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont equipment dealers. 

“The Northeast Equipment Dealers Assn. includes some of our strongest areas in the U.S., with outstanding dealers who know and understand the importance of omni-channel marketing. We have seen exceptional results with our print publications and are seeing strong performance from digital with some of the dealers in NEDA and look forward to doing more,” says Bill Howard, CEO & Founder of Fastline Media Group.

“Dealerships go to market with exciting, engaging and problem-solving solutions for their equipment customers. We provide the digital solutions, analytics and consumer intelligence needed to compete and build real relationships with customers, while also giving dealers the control to manage their business in a competitive and evolving marketplace,” says Tony Fink, Vice President of i3 Digital Agency.

NEDA will continue to support dealers through lobbying, improved dealer laws, insurance, healthcare, legal and other services. “We estimate saving dealers up to 23% just on healthcare for dealerships, not to mention the savings to dealer customers through our extended warranty programs on used and new equipment,” Gaiss says.

NEDA supports equipment dealers by providing lobbying support, workers compensation, a legal counsel hotline, health insurance, news and updates on government and manufacturer regulations and compliance, and extended warranty programs for dealer customers. NEDA also works with the National Equipment Register to notify police nationally, in the event equipment is stolen from a dealership or their customers.

Equipment dealers are in a highly competitive and constantly changing industry that requires the best technology, market research, consumer and buyer-behavior intelligence to stay ahead of the market. “We are excited about the opportunity to help dealers face these challenges with our solutions that give them complete control to manage and grow their business in a digital age. Our digital, analytics, business intelligence and web solutions are built on global standards and solutions that are not proprietary or lock them into something they can’t change later. We want them to have all of the control; obviously we are there to help but this is about giving NEDA dealer members the power and tools to grow with or without us,” Fink says.

Related: United Equipment Dealers Assn. Partners with i3 Digital Agency to Proved Digital Solutions to Dealers