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Dealership Minds

Communication Counts in HR

There’s a card on Jaime Smith’s desk that reads, “With appreciation for everything you do to help people reach important goals. HR is about maintaining a healthy working atmosphere, but most of all it’s about helping people succeed, good times and bad.” These words summarize the daily mantra of Birkey’s Farm Store’s human resources manager.
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Dealership Minds

Fixing Machinery, Managing Personalities

To be a successful service manager today requires more skill than yesteryear, when dealerships elevated their best wrench-turners or resident gearheads. Mechanical inclination helps, but a top service manager today must possess other skills as well. Like an air traffic controller, they must direct the technicians to the customers who truly deserve the priority. And as a psychologist, the service manager must listen and respond to what the customers and technicians alike are — and are not — saying.
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Dealership Minds

An Aftermarket Business Running on All Cylinders

It may not be everyone’s dream job, but bring up numbers, spreadsheets, reports and benchmarks in a conversation and you’re squarely in Phil Fayhee’s wheelhouse. It’s well established that the real money in any farm equipment dealership is made in the aftermarket department, and Birkey’s is no different with a nearly 20% and 35% contribution margin in parts and service, respectively.
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Dealership Minds

A Construction Dealership, Too

In the mid-1980s, the Case Construction Equipment division was losing a dealer in Champaign, Ill. To fill the gap, Case asked Birkey’s Farm Store to pick up the region’s sales contract. The timing was right, as the collapse of the farm market had the dealership interested in finding ways to diversify its business.
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Dealership Minds

More to Manage than Numbers

As general manager of the Gibson City store, Mike Carley (who is also an owner) is responsible for coming up with the right blend of product, salesmanship, market knowledge, customer service and leadership that will produce profitability for the dealership. When he arrives early each morning, in the unlikely event that the bottom line isn’t already on his mind, he’ll quickly be reminded of it.
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