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Special Report: Transitioning to the Next Generation of Dealers

Ideas for Marketing & Web Sales at Central Equipment

By Dave Kanicki and Jason Huber posted on June 1, 2014 | Posted in Dealer Succession
Central Equipment serves 3 distinct markets between the horse farms, commercial lawn and turf contractors and homeowners. Our sales are split is about 40% small agriculture, which is mostly horse farms, and 25% homeowners and 35% commercial users. This means we need to market differently to each one.
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Special Report: Transitioning to the Next Generation of Dealers

Re-Enlisting Now to Support the Pending Generational Turns

By Mike Lessiter and Brant Bingham posted on June 1, 2014 | Posted in Dealer Succession
I’ve always wanted to be prepared enough to work for the company, but I wasn’t always sure if my interests would bring me here. I did know that if I decided to go to work here, it needed to the last career decision I made. People deserved that type of commitment. The rule is that, as family members, we don’t have the blessing to join the business until we’re ready and have the capacity to give 100%.
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Special Report: Transitioning to the Next Generation of Dealers

Succession Without Ownership

By Kim Schmidt and Eric Reuterskiold posted on June 1, 2014 | Posted in Dealer Succession
I grew up working on a farm and decided I wanted to do something in that field. I went to Blackhawk Technical College, a local college that had an agribusiness program, but I still didn't really know what I wanted to do after graduation.
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Special Report: Transitioning to the Next Generation of Dealers

Bringing Service & Parts Together

By Eric Reuterskiold and Kim Schmidt posted on June 1, 2014 | Posted in Dealer Succession
If I had to pick a key defining moment, I think it would be bringing our parts and service departments together. There used to be a wall between the two. It was like two separate unions and they were fighting separate battles. I brought them together to and now everybody is fighting for the same thing the extra sale and customer satisfaction compared to when it was the shop guys vs. the parts guys.
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Special Report: Transitioning to the Next Generation of Dealers

Starting from Scratch

By Dave Kanicki and Christopher Miller posted on June 1, 2014 | Posted in Dealer Succession
When Ron Hendershot asked me about coming to work for his dealership, truthfully I'm not really sure why I said yes to this new challenge. Before coming here 2 years ago, I had no ag background. My uncle farms cotton near Plainview, Texas, but other than that the only thing I knew about a tractor was it had a brake and a gas pedal. My only connection to ag was the fact that I was married to Ron's daughter, Jessica.
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Special Report: Transitioning to the Next Generation of Dealers

Staying Ahead of Our Customers: The Future Demands Continuous Learning

By Christopher Miller and Dave Kanicki posted on June 1, 2014 | Posted in Dealer Succession
Our customer base is livestock oriented. It includes small hay farmers, custom hay farmers, dairies and hobby farmers. We are beginning to see a growing number of absentee owners as well. A majority of them have no real agricultural experience, kind of like me, and they hire people to look after their land.
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From the Desk of Dave Kanicki

Perspectives on Succession Planning

By Dave Kanicki posted on May 22, 2014 | Posted in Dealer Succession
We just finished up our special report for the June issue of Farm Equipment, and I have to say that it was one of the more enjoyable projects I've participated in for some time because it gave me a glimpse into the future of the farm equipment business.
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Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

In this episode of On the Record, brought to you by Weasler Engineering, we look at how the Port of Baltimore's closure will alter the flow of high horsepower tractors in and out of the country. In the Technology Corner, Noah Newman talks about some changes coming to drone operation regulations. Also in this episode, Kazakhstan's potential for the North American ag equipment industry and what 2024 holds for the sprayer market.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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