Precision Ag Sales & Service

2021 Precision Farming Dealer Summit

Powering Up Precision Productivity with Problem-Solving Peer Groups

Three members of an organically formed, but close-knit virtual precision management group share their top takeaways from the diverse dynamic at the 6th Precision Farming Dealer Summit.
Collaboration is usually the answer to solving a complex problem, and precision farming is no exception. Peer groups are a common way for small, independent dealers and larger, multi-store OEM retailers alike, to share ideas and strategies.
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Hutson Inc. Hosts Successful Field Day Despite COVID-19, Weather Challenges

CDC guidelines forced Hutson to keep crowds to a maximum of 250, so the event was split into a morning session and an afternoon session. Customers rotated between 5 sessions focused on equipment performance in the field, the marriage of agronomy and equipment to give their customers greater insights, management strategies and a competitive edge.
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Special Report

Defining Dealer-Customer Relationships of the Future with Dollars & Sense

Data-driven decision making and a ‘CFO mentality’ among next-generation farmers creates both opportunity and obstacles for dealerships.
Casual parts counter conversations or chewing the fat on a service visit have long been catalysts for capturing a customer’s business. Face-to-face interaction and the ability to “read” the purchasing interest or intentions of farmers are tools of the trade for savvy salespeople.
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2021 Precision Farming Dealer Summit

The Challenge of Change: Taking Advantage of Unexpected Precision Profit Potential

Arlin Sorensen, founder of HTS Ag, to open 6th Precision Farming Dealer Summit with an analysis of what the last year taught precision dealers and how to turn adversity into opportunity.
Change is going to be survival, says Arlin Sorensen, founder of HTS Ag, an independent precision farming dealership in Harlan, Iowa.
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Letting Math — Not Emotion — Drive Precision Purchasing Decisions

Creation of an ROI calculator, equipment optimization packages and a relationship-first approach to converting customer sales combine to put AgriVision Equipment’s precision business on an innovative path.
Emotion can heavily influence — for better or worse — the decision-making process for farm customers when considering the purchase of a new piece of equipment.
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