An effective parts department, says Todd Lippens, can pinpoint a customer’s needs even when they’re too hurried to provide good information. “With cell phones today, farmers pick up and call immediately, even before thinking,” he says. At the Polo store, more than half of his store’s part transactions are handled by phone.
For all but 3 or 4 days a month, Mark Foster is on the road tending to the business of the 11 ag dealership operations. Each of the managers report directly to him.
There’s a card on Jaime Smith’s desk that reads, “With appreciation for everything you do to help people reach important goals. HR is about maintaining a healthy working atmosphere, but most of all it’s about helping people succeed, good times and bad.” These words summarize the daily mantra of Birkey’s Farm Store’s human resources manager.
Birkey’s Farm Stores’ ownership structure is a big positive, says CEO Ron Birkey. Not only does each of the 6 stockholders have considerable experience in the farm equipment field, but historically, the owners also serve as high-level managers in day-to-day operations.
Whether you're looking to reel in a customer of another color or more intent on keeping your competitor off your customers farm, these dealers share their practical insights on the subject.
In response to my first article in Farm Equipment, I received the following e-mail from a dealer that summarizes many of the trials and tribulations afflicting ag dealers and their sales management team in this time of prosperity.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at President Trump's tariff reduction on ag equipment, the latest dealer sales forecasts, and how high input costs are keeping farmer sentiment down.
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.