Thanks to the speed at which precision farming technology is advancing, continual education is necessary to keep dealerships on the cutting edge.

When Deere & Co. introduces a long list of new products like it did last August, it’s up to Curt Moeller to ensure that the parts inventory at each of Precision Equipment’s eight locations will be ready to support the new machinery. 

Farmers are finding that self-propelled sprayer ownership is a key component to increasing profits and yields, says the builder of the Apache sprayer.

Data management has been called the next frontier in precision farming. While futurists predict farmers will see fully autonomous tractors and combines within a decade, it's the effective management of seed, yield, soil and other data that will demonstrate the real value of this technology.

Aftermarket precision farming suppliers help farmers and dealers use the latest technology when buying new isn't an option.

The mantra "innovate or die"? applies to practically every industry. However, nowhere is it more fitting than in agriculture, where it has a double meaning. As the world's population increases and arable land is depleted, innovative equipment and farming techniques will not only keep the industry solvent and moving forward, it will also help keep the growing population fed.

Pat McCrabb knows the manufacturer's logos on the front of the dealership may bring farmers in the door, but it's the employees in the dealership that keeps them coming back.

The planting window for farmers remains the same whether they're working 1,000 acres or 10,000 acres. As a result, growers who are expanding their operations are looking for larger planting systems so they can cover more ground in the same amount of time.

Dealers should make an agreement on price before demonstrating a new rock picker in the farmer's field.