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2026 Farm Equipment Dealer Hall of Fame Inductee: Don Van Houweling

Owner/CEO, Van Wall Equipment
Headquarters: Perry, Iowa
Locations: 33 locations across Iowa (28), Nebraska (1), Kansas (1), Minnesota (1), Illinois (1) and North Dakota (1)
Primary Lines: John Deere, Kuhn Krause, Westendorf, Brent, Unverferth, Demco, Brandt, Land Pride, Honda Power, Polaris, Yamaha, Hagie
By Kim Schmidt posted on February 5, 2026 | Posted in Best Practices, Manufacturer & Dealer Issues, Dealer News
Don Van Houweling started his first business — a carwash in Nevada, Iowa — when he was just 18 years old. As he approaches his 80th birthday later this year, the energy of that young entrepreneur is still going strong.
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Color Conversions

‘Customer Service Wins Every Time’

Alberta farmer David Benjamin worked with Noble Equipment to find ‘the absolute perfect implement’ for each task around the farm, converting from all green equipment to a mixed fleet of European brands
By Kim Schmidt posted on February 4, 2026 | Posted in Best Practices
Alberta farmer David Benjamin worked with Noble Equipment to find ‘the absolute perfect implement’ for each task around the farm, converting from all green equipment to a mixed fleet of European brands
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On the Record

[Technology Corner] 20/20 Hindsight: Precision Decisions I’d Rethink & Why

By Noah Newman posted on January 29, 2026 | Posted in Best Practices, Data & Forecasts
Dealers let their guard down and shared some big lessons learned at the Precision Farming Dealer Summit in St. Louis earlier this month. Adam Gittins, president of Harlan, Iowa-based HTS Ag, moderated a roundtable focusing on “Precision Decisions I’d Rethink and Why.” Gittins says everyone agreed that businesses often lose sight of their “bread and butter” and venture too far outside their wheelhouse.
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[Podcast] Deputy Ag Secretary Backs Farmers in Right-to-Repair Debate

In this episode of On the Record, brought to you by Associated Equipment Distributors, USDA Deputy Secretary Stephen Vaden puts right-to-repair in the national spotlight.
By Kim Schmidt posted on January 27, 2026 | Posted in Best Practices, Data & Forecasts
In this episode of On the Record, brought to you by Associated Equipment Distributors, USDA Deputy Secretary Stephen Vaden puts right-to-repair in the national spotlight.
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A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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