Items Tagged with 'Customer relationship management'

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Wider World of Business

Should Marketing Automation be Combined with CRM?

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.
Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.
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June CM article

Titan Machinery’s Tips for Owning Your Customers’ Experience

Using customer data from a variety of sources can help dealerships not only improve their customer relationships, but also growing that relationship to provide even more service.
Jeff Bowman, Titan Machinery’s chief experience officer, explains how using customer data from a variety of sources can help dealerships not only improve their customer relationships, but also growing that relationship to provide even more service.
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Online Extras: January 2015 Issue

Web-exclusive content for this issue includes:

  • The future of dealer web sites and dealership marketing
  • Tips for having a good customer relationship management system
  • Additional responses from this months Industry: Q&A

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Customer Intelligence Special Report: CRM

Predictive Analytics — Applicable to Farm Equipment Dealerships?

A large industry is evolving that is attempting to collect and analyze data to predict and expand future sales. It’s not just in the car business, but in almost every major industry. That’s because technology now exists to anonymously track the Internet habits of millions of customers. By combining this with what is already known about the average buying habits of consumers and utilizing CRM tools, targeted marketing programs can be sent to likely customers early in the purchasing process.
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Technology for Profit: What is CRM and Why Should You Care?

CRM means Customer Relationship Management. The short answer to why you should care is that your future success may depend on if and how you implement CRM. Retail, your business, the business of selling and serving end users, is very competitive. Long term success often depends on doing a lot of little things right. Selling and servicing farm equipment is no different than any other industry where CRM is now a standard practice. But our industry is just starting to learn about its benefits of and to use CRM successfully.
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