How are dealers currently handling inquiries?

How are dealers performing in their response to these leads?

What does it mean for the dealership if they have a low response rate?

Why are dealers’ responses to inquiries so low?

Flow chartThis data flow chart illustrates how ETech’s LeadView system response application functions with multiple lead sources. “A proprietary system from each shortline OEM and used listing website isn’t practical because dealers could have 15 systems to log into each month,” says Scott McCrea, president, adding that manual entry into CRMs causes delays and failure points. ETech’s system is in pilot programs with dealers and OEMs and will be available later this winter.