Items Tagged with 'crm'

ARTICLES

Dealership Minds: H&R Agri-Power Amps Up Sales with Power EQ

Easy-to-use web-based program simplifies appraisal process, streamlines communication.
We needed a consistent way to quote equipment to our customers,” says the CFO of H&R Agri-Power, a 17-store Case IH dealer headquartered in Hopkinsville, Ky. “We also needed a consistent way to collect data on trade-ins, and we needed to be able to document the bill of approval.
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Wider World of Business

Should Marketing Automation be Combined with CRM?

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.
Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.
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June CM article

Titan Machinery’s Tips for Owning Your Customers’ Experience

Using customer data from a variety of sources can help dealerships not only improve their customer relationships, but also growing that relationship to provide even more service.
Jeff Bowman, Titan Machinery’s chief experience officer, explains how using customer data from a variety of sources can help dealerships not only improve their customer relationships, but also growing that relationship to provide even more service.
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Lessiter
From the Desk of Mike Lessiter

Not All Customers Are Created Equal

Give one up to the competition. That disrupter-type customer is more valuable to have in your competitor’s camp than your own. Let brand X deal with that customer and give up their time, energy and mental strain.
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