crm - Page 1

Webinar Replay

Key Customer Engagement Tools [Webinar]

August 29, 2022 | Posted in Best Practices, Operations & Finance

Watch CDK Global Heavy Equipment’s own, Sean Graham as he discuses the importance of Customer Engagement and the tools dealers need to connect with their customers better and help close more opportunities. Sean also discusses how CDK is evolving the market with its newly released bi-directional CRM and the importance of having this technology.

Leadership Lessons

Robust Marketing Process Drives Segment Sales

By George Russell posted on October 11, 2020 | Posted in Best Practices

The fifth spoke in the upper right completes the Good to Great Flywheel — “Building your dealership brand with all segments” by employing a robust marketing process.

Leadership Lessons: Good to Great Dealership Flywheel – SPOKE #5, Robust Marketing Process Drives Segment Sales

October 11, 2020 | Posted in Best Practices

The fifth spoke in the upper right completes the Good to Great Flywheel — “Building your dealership brand with all segments” by employing a robust marketing process.

Dealership Minds

Power EQ Extras

February 7, 2020 | Posted in Best Practices, Used Equipment Remarketing, Operations & Finance

H&R Agri-Power, a 17-store Case IH dealership headquartered in Hopkinsville, Ky., developed its own quoting and appraisal tool, Power EQ. The tool has streamlined the appraisal process for used equipment and provides the sales team the information they need right at their fingertips.

Dealership Minds

H&R Agri-Power Amps Up Sales with Power EQ

Easy-to-use web-based program simplifies appraisal process, streamlines communication.

February 7, 2020 | Posted in Best Practices, Used Equipment Remarketing, Operations & Finance

We needed a consistent way to quote equipment to our customers,” says the CFO of H&R Agri-Power, a 17-store Case IH dealer headquartered in Hopkinsville, Ky. “We also needed a consistent way to collect data on trade-ins, and we needed to be able to document the bill of approval.

Ask the Expert: High-Horsepower Marketing: It's About to Get Personal

By Jeff Bowman posted on April 26, 2019 | Posted in Dealership Marketing

As a businessperson, I’m impressed by the many ways that grower ingenuity and hard work are paying off, even in an enduring down market. However, as a marketer I am a bit distressed — all that variation in equipment, customer operations and facilities makes it even harder to reach customers with relevant messaging.

Ask the Expert

High-Horsepower Marketing: It's About to Get Personal

By Jeff Bowman posted on April 26, 2019 | Posted in Dealership Marketing

As a businessperson, I’m impressed by the many ways that grower ingenuity and hard work are paying off, even in an enduring down market. However, as a marketer I am a bit distressed — all that variation in equipment, customer operations and facilities makes it even harder to reach customers with relevant messaging.

Dealers' Perspective: Evolving CRM Systems

As CRM continues to evolve in the industry, dealers continue to work out how to handle leads and have an online presence.

By Sierra Wolff posted on February 25, 2019 | Posted in Best Practices, Dealership Marketing

In the farm equipment industry, CRM continues to evolve, and most are using some form of CRM in their business.

Wider World of Business

Should Marketing Automation be Combined with CRM?

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.

December 28, 2017 | Posted in Best Practices, Department Management

Source: CIO

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.

Titan Machinery’s Tips for Owning Your Customers’ Experience

Using customer data from a variety of sources can help dealerships not only improve their customer relationships, but also growing that relationship to provide even more service.

By Jeff Bowman posted on December 18, 2017 | Posted in Best Practices, Dealership Marketing

Jeff Bowman, Titan Machinery’s chief experience officer, explains how using customer data from a variety of sources can help dealerships not only improve their customer relationships, but also growing that relationship to provide even more service.

Items Tagged with 'crm'

ARTICLES

Key Customer Engagement Tools [Webinar]

Robust Marketing Process Drives Segment Sales

Leadership Lessons: Good to Great Dealership Flywheel – SPOKE #5, Robust Marketing Process Drives Segment Sales

Power EQ Extras

H&R Agri-Power Amps Up Sales with Power EQ

Ask the Expert: High-Horsepower Marketing: It's About to Get Personal

High-Horsepower Marketing: It's About to Get Personal

Dealers' Perspective: Evolving CRM Systems

Should Marketing Automation be Combined with CRM?

Titan Machinery’s Tips for Owning Your Customers’ Experience

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