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Articles Tagged with ''crm''

CDK Global
Webinar Replay

Key Customer Engagement Tools [Webinar]

August 29, 2022 | Posted in Best Practices, Operations & Finance
Watch CDK Global Heavy Equipment’s own, Sean Graham as he discuses the importance of Customer Engagement and the tools dealers need to connect with their customers better and help close more opportunities. Sean also discusses how CDK is evolving the market with its newly released bi-directional CRM and the importance of having this technology.
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Dealership Minds

Power EQ Extras

February 7, 2020 | Posted in Best Practices, Used Equipment Remarketing, Operations & Finance
H&R Agri-Power, a 17-store Case IH dealership headquartered in Hopkinsville, Ky., developed its own quoting and appraisal tool, Power EQ. The tool has streamlined the appraisal process for used equipment and provides the sales team the information they need right at their fingertips.
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Dealership Minds

H&R Agri-Power Amps Up Sales with Power EQ

Easy-to-use web-based program simplifies appraisal process, streamlines communication.
February 7, 2020 | Posted in Best Practices, Used Equipment Remarketing, Operations & Finance
We needed a consistent way to quote equipment to our customers,” says the CFO of H&R Agri-Power, a 17-store Case IH dealer headquartered in Hopkinsville, Ky. “We also needed a consistent way to collect data on trade-ins, and we needed to be able to document the bill of approval.
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Jeff Bowman
Ask the Expert

High-Horsepower Marketing: It's About to Get Personal

By Jeff Bowman posted on April 26, 2019 | Posted in Dealership Marketing
As a businessperson, I’m impressed by the many ways that grower ingenuity and hard work are paying off, even in an enduring down market. However, as a marketer I am a bit distressed — all that variation in equipment, customer operations and facilities makes it even harder to reach customers with relevant messaging.
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Wider World of Business

Should Marketing Automation be Combined with CRM?

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.
December 28, 2017 | Posted in Best Practices, Department Management
Source: CIO
Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.
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June CM article

Titan Machinery’s Tips for Owning Your Customers’ Experience

Using customer data from a variety of sources can help dealerships not only improve their customer relationships, but also growing that relationship to provide even more service.
By Jeff Bowman posted on December 18, 2017 | Posted in Best Practices, Dealership Marketing
Jeff Bowman, Titan Machinery’s chief experience officer, explains how using customer data from a variety of sources can help dealerships not only improve their customer relationships, but also growing that relationship to provide even more service.
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Farm Equipment Videos

Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

In this episode of On the Record, brought to you by Weasler Engineering, we look at how the Port of Baltimore's closure will alter the flow of high horsepower tractors in and out of the country. In the Technology Corner, Noah Newman talks about some changes coming to drone operation regulations. Also in this episode, Kazakhstan's potential for the North American ag equipment industry and what 2024 holds for the sprayer market.

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Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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