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Customer Intelligence Special Report: CRM

Predictive Analytics — Applicable to Farm Equipment Dealerships?

By Mike Wiles posted on January 1, 2015 | Posted in Operations & Finance
A large industry is evolving that is attempting to collect and analyze data to predict and expand future sales. It’s not just in the car business, but in almost every major industry. That’s because technology now exists to anonymously track the Internet habits of millions of customers. By combining this with what is already known about the average buying habits of consumers and utilizing CRM tools, targeted marketing programs can be sent to likely customers early in the purchasing process.
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Special Report: Transitioning to the Next Generation of Dealers

Ideas for Marketing & Web Sales at Central Equipment

By Dave Kanicki and Jason Huber posted on June 1, 2014 | Posted in Dealer Succession
Central Equipment serves 3 distinct markets between the horse farms, commercial lawn and turf contractors and homeowners. Our sales are split is about 40% small agriculture, which is mostly horse farms, and 25% homeowners and 35% commercial users. This means we need to market differently to each one.
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Hustler Dealers Sound Off on Big Box Threat

March 4, 2014 | Posted in Manufacturer News
Hustler dealers are now facing the big box threat. Excel Industries, the manufacturer of Hustler mowers, recently told dealers they will now offer the Raptor and Raptor SD for online sales at participating Home Depot and Lowes stores, with the Raptor 60 SD in stores.
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The Business of Selling

Record Farm Income and Impending Dealership Failure

By Dr. Jim Weber posted on February 8, 2011 | Posted in Data & Forecasts
When the final count for 2010 is complete, the amount of harvested corn could be an all time record; and at a minimum, the recent harvest should rank in the top five years of harvested corn with the other top five years coming from the preceding four years. With five years of record production, one would expect supplies to be high, and demand to be slowing. But just the opposite is occurring.
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Farm Equipment Videos

CNH Industrial & AGuru Partnership Reflects Growing Importance of Strip-Till

CNH Industrial & AGuru Partnership Reflects Growing Importance of Strip-Till

In this episode of On The Record, we examine the CNH Industrial's recently announced partnership with AGuru Machinery and how it reflects on the state of the strip-till equipment market. In the Technology Corner, we take a look at the future of AGCO and Bosch BASF's smart spraying partnership. Also in this episode: CNH Industrial's dealer inventory levels, Colorado Right to Repair concerns and corn fertilizer expenses.

 

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Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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