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Customer Intelligence Special Report: CRM

Predictive Analytics — Applicable to Farm Equipment Dealerships?

By Mike Wiles posted on January 1, 2015 | Posted in Operations & Finance
A large industry is evolving that is attempting to collect and analyze data to predict and expand future sales. It’s not just in the car business, but in almost every major industry. That’s because technology now exists to anonymously track the Internet habits of millions of customers. By combining this with what is already known about the average buying habits of consumers and utilizing CRM tools, targeted marketing programs can be sent to likely customers early in the purchasing process.
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Special Report: Transitioning to the Next Generation of Dealers

Ideas for Marketing & Web Sales at Central Equipment

By Dave Kanicki and Jason Huber posted on June 1, 2014 | Posted in Dealer Succession
Central Equipment serves 3 distinct markets between the horse farms, commercial lawn and turf contractors and homeowners. Our sales are split is about 40% small agriculture, which is mostly horse farms, and 25% homeowners and 35% commercial users. This means we need to market differently to each one.
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Hustler Dealers Sound Off on Big Box Threat

March 4, 2014 | Posted in Manufacturer News
Hustler dealers are now facing the big box threat. Excel Industries, the manufacturer of Hustler mowers, recently told dealers they will now offer the Raptor and Raptor SD for online sales at participating Home Depot and Lowes stores, with the Raptor 60 SD in stores.
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The Business of Selling

Record Farm Income and Impending Dealership Failure

By Dr. Jim Weber posted on February 8, 2011 | Posted in Data & Forecasts
When the final count for 2010 is complete, the amount of harvested corn could be an all time record; and at a minimum, the recent harvest should rank in the top five years of harvested corn with the other top five years coming from the preceding four years. With five years of record production, one would expect supplies to be high, and demand to be slowing. But just the opposite is occurring.
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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Farmers Edge

Farmers Edge

GROW.MORE.PRECISELY. We are dedicated to creating innovative agricultural practices that help growers boost crop production and improve sustainability. With cutting-edge hardware, powerful software and truly unbeatable support, we take pride in creating and delivering solutions that empower farmers around the world.
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