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Special Report: Transitioning to the Next Generation of Dealers

Learning by Making Mistakes

I came back to the dealership a little over 2 years ago after working for Pace Distributing for 4 years. Working there was the best thing I could have done for myself. It was good to get away from the dealership for a while and, not only work for somebody else, but to learn from somebody else.
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Special Report: Transitioning to the Next Generation of Dealers

Ideas for Marketing & Web Sales at Central Equipment

Central Equipment serves 3 distinct markets between the horse farms, commercial lawn and turf contractors and homeowners. Our sales are split is about 40% small agriculture, which is mostly horse farms, and 25% homeowners and 35% commercial users. This means we need to market differently to each one.
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Farm Equipment

Dealer Technology: Modernizing, Updating and Improving Your Dealership’s Internal Technological Capabilities
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