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Charlie Glass 2017

The Equipment Demonstration Pays Dividends

By Charlie Glass posted on August 23, 2017 | Posted in Best Practices, Product Innovations & Introductions
When your product is unique, expensive and unknown, there is only one way to promote it and that is by demonstrating it in the field to actual customers. I began to travel my first territory in 1970 and the principal instruction I received was that I needed to sell our flagship product, a 15-foot cutter, which my predecessor had failed to sell.
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