Kim Schmidt

Kim Schmidt

Kim Schmidt is the Executive Editor of Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Lessiter Media in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com

ARTICLES

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Dealership Minds

Helping ‘Frontline’ Employees Keep Customers Satisfied

Joe Alvarado leads by example and doesn’t take any of the opportunities he’s been afforded for granted, something he attributes to his time in the Marine Corps. When Alvarado returned to civilian life, he started working for a farm equipment and auto parts company in Tipton, Calif. It was a small, family-owned operation, but it was there that he fell in love with agriculture — more specifically the people of agriculture.
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Dealership Minds

Building a Customer-Focused Team

Santiago Alcantar wasn’t an expert on agriculture equipment when he joined Kern Machinery in 2013, but he was an expert when it came to customer service and retailing. Before joining the dealership as the parts manager for the Bakersfield and Lancaster stores, Alcantar worked as a manager for AT&T and Sears.
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Dealership Minds 2016: Kern Machinery

Parts Department Management: Building Trust

Joe Alvarado, parts manager for the Delano, Calif., location of Kern Machinery, talks about the importance of building trust with employees. Through his leadership, Alvarado works to show his parts department employees how they play a role in the larger ag industry. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

New Parts Department Employees Offer a 'Clean Slate'

Joe Alvarado, parts manager for the Delano, Calif., location of Kern Machinery, sees there are benefits to hiring "green" employees who have little experience in the ag industry. These fresh employees offer a "clean slate," according to Alvarado. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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