Articles by Kim Schmidt

01-09-26 Slides_OTR_08.jpg
On the Record

Horizon Ag Enters the U.S. Market

Horizon Agriculture Machinery is a UK-based manufacturer focused on overcoming the challenges associated with conservation agriculture practices like no-till, strip-till and targeted biological nutrition applications.

Read More

[Podcast] Technology Offers Opportunities While Equipment Sales Continue to Lag

In this episode of On the Record, brought to you by Associated Equipment Distributors, we bring you highlights from the Precision Farming Dealer Summit and National No-Tillage Conference. Representatives from CNH, AGCO and Kubota were on hand and shared their outlook for autonomy in the ag market.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we bring you highlights from the Precision Farming Dealer Summit and National No-Tillage Conference. Representatives from CNH, AGCO and Kubota were on hand and shared their outlook for autonomy in the ag market.
Read More
Farm Equipment Best of the Web
This Week

Farm Equipment's Best of the Web: Jan. 9, 2026

This Week's Lineup:

  • Throwback: Trelleborg Celebrates the Holidays in 1959
  • The Bold Oliver Tractors That Brought Big Horsepower to American Farms
  • A Breakdown of 2026 Equipment Price Expectations
  • 6 Moves Dealers Can Make in January 2026 to Win All Year
  • Breaking Down How Too Much Inventory Costs You Every Day

Read More
Farm Equipment Best of the Web
This Week

Farm Equipment's Best of the Web: Jan. 2, 2026

This Week's Lineup:

  • Machinery Pete Tries to Make Sense of Record-Setting Auction Prices
  • Longtime Farmer Shares Why He’s Hesitant to Buy New Equipment
  • Deere Dealer Hosts Young Technicians Roundtable
  • New Tool Estimates ROI of Smart Sprayers
  •  More Young People Embracing Skilled Trades

Read More
A-Look-Back-on-Agritechnica-2025.png

[Video] A Look Back on Agritechnica 2025

In this episode of the Farm Equipment podcast, brought to you by SurePoint Ag, we highlight some of the top viewed videos our editors gathered at Agritechnica 2025 in Hannover, Germany.
In this episode of the Farm Equipment podcast, brought to you by SurePoint Ag, we highlight some of the top viewed videos our editors gathered at Agritechnica 2025 in Hannover, Germany. 
Read More
FE-Podcast-logo.jpg

[Podcast] A Look Back on Agritechnica 2025

In this episode of the Farm Equipment podcast, brought to you by SurePoint Ag, we highlight some of the top viewed videos our editors gathered at Agritechnica 2025 in Hannover, Germany.
In this episode of the Farm Equipment podcast, brought to you by SurePoint Ag, we highlight some of the top viewed videos our editors gathered at Agritechnica 2025 in Hannover, Germany. 
Read More
Best Bets for Increasing Sales.jpg
On the Record

Best Bets for Increasing Sales

Each year dealers are asked to provide their unit sales projections for a number of product categories. Those projections are used to determine dealers’ best bets for improving sales in the year ahead.
Read More

Top Articles

Current Issue

FE_OctoberNovember_1026_BookWithPages_Curl_art.png

Farm Equipment

Reality Check Tech Shortage Goes Beyond Attracting Students

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings