Horizon Agriculture Machinery is a UK-based manufacturer focused on overcoming the challenges associated with conservation agriculture practices like no-till, strip-till and targeted biological nutrition applications. 

Horizon Ag used the National No-Tillage Conference to launch their presence here in the U.S. I checked in with Charlie Eaton, sales and marketing director, to find out more about their plans for North America. 

"So, Horizon are a young company. We're only five years old or we're going into our sixth year of trading now, but we're growing at a rapid rate of knots. So, we've now got machines in 40 countries worldwide. The focus for the last five years has very much been developing our markets in Europe, but we've actually taken more and more interest from farmers in North America. So, we went up to Ontario in Canada to an event, the Canadian Outdoor Farm Show in September last year. We've sold a couple of seeders up there. I've sold a seeder down into Colorado last year, but this really is the first time for us to come to the USA speaking to US farmers. What we're keen to do this week at the conference is to learn about this market and learn about the suitability of our product for this market."

"We know we've got a great no-till disc drill. This seeder row unit is fantastic. It's very well-received everywhere we take it, but we got a lot to learn about the US market and what you guys are looking for."


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