Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week from across the web:
- Throwback: Trelleborg Celebrates the Holidays in 1959
- The Bold Oliver Tractors That Brought Big Horsepower to American Farms
- A Breakdown of 2026 Equipment Price Expectations
- 6 Moves Dealers Can Make in January 2026 to Win All Year
- Breaking Down How Too Much Inventory Costs You Every Day
Throwback: Trelleborg Celebrates the Holidays in 1959
As Christmas approached, Trelleborg shared this throwback photo of its advertising and marketing department celebrating the holidays back in December of 1959.
The Bold Oliver Tractors That Brought Big Horsepower to American Farms
Successful Farming recently shared this article about Oliver’s history with big horsepower. The article says, “By the mid-1950s, the writing was on the wall. Farmers, particularly those living in the West and Midwest, wanted more horsepower from their tractors. Looking to expand its market share, Oliver responded to the call with a new generation of machines that set horsepower standards the industry would follow for the next decade.”
A Breakdown of 2026 Equipment Price Expectations
The ag, truck, and construction markets have all seen the gap between new and used values widen over the past several years. While market participants expect that trend to reverse—at least somewhat—the debate centers around how. In this brief video, Director of Research Jarrett Harris analyzes recent momentum and assesses which industries are most likely to see some lift in 2026 and which may remain under pressure.
6 Moves Dealers Can Make in January 2026 to Win All Year
Harvesting Potential’s Zach Hetterick writes, “It normally feels slower since December is one of the busiest months, but that perceived slowdown often masks the strategic decisions that quietly shape the entire year. In 2026, margins are going to continue to be tight. Inventory decisions will still carry risks.” Check out this article to see his tips for a good start to the year.
Breaking Down How Too Much Inventory Costs You Every Day
In this LinkedIn post from Lee Parish, CEO of Parish Tractor, shows how he’d explain to kids why having too much inventory is the death of your business. It’s probably a good reminder for everyone who works in a farm equipment dealership as well, though.
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