Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week from across the web:


AgTech Predictions for 2026

Check out these agtech predictions for this year from Brilliant Harvest CEO Remi Schmalts. What do you think we’ll see in the agtech field this year?


10 Navy SEAL-inspired Commandments That Will Harden Your Sales Game

Haris Halkic, founder of SalesDaily recently shared 10 “commandments” for sales. He notes that while sales isn’t a battlefield, it is a test of discipline, precision and mindset.


Adaptation & Strong Relationships: A Conversation with Ben Brown

Adaptability and strong relationships are becoming just as important as yields and costs in today’s farm economy—and that’s the focus of this episode of the Purdue Commercial AgCast. Chad Fiechter is joined by Ben Brown of the University of Missouri’s Food and Agricultural Policy Research Institute (FAPRI), along with guest hosts, graduate students Avery Pound and Jonah Armstrong, for a conversation that builds on Brown’s recent presentation at the Purdue Top Farmer Conference.


Fardoc Breaks Down the Farmer Bridge Assistance Program

Join Dr. Nick Paulson from the farmdoc team at the University of Illinois as he breaks down the newly announced USDA Bridge Assistance Program. Learn about payment rates for eligible row crops, including $44.36/acre for corn, $39.35/acre for wheat, and $30.88/acre for soybeans. Understand key differences from the ECAP program and how these payments impact 2025 crop returns.


OEM & Autonomy Tech Company Team Up on New Equipment

Mach, a supplier of autonomous technology to OEMs, and Vermeer have collaborated on the autonomous Bale Hawk. Mach CEO Colin Hurd shared the news with this LinkedIn post. Check out the video of the autonomous machine in action!


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