Manufacturer News

Cervus Equipment Announces 2012 Dividend

Cervus Equipment Corp. (Cervus) John Deere's largest dealer group handling its ag equipment in Western Canada, announced that the board of directors of Cervus has approved a cash dividend to Cervus shareholders of $0.19 per share for the fourth quarter of 2012.
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To The Point: Rediscovering the 'Lost Files' of Dealer Networks

Late last night, Dave Kanicki and I rolled back into town after attending a retirement party for Birkey's Farm Store CEO/President Ron Birkey. Time has flown since we profiled him in our second edition after acquiring Farm Equipment, and the event's slide-shows, videos and anecdotes reinforced how fast our industry changes, at times almost blind to the naked eye. So, looking back as a means of looking forward is on the brain today.
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Smitten by Green and Yellow 'Passion'

After earning marketing and economics degrees at Oklahoma State Univ., Charlie Gause wanted nothing to do with agriculture even though his father was a John Deere dealer for a time. I grew up in the 50s when it was extremely dry. I never wanted to be involved in anything that depended on the weather,? he says.
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1960s: A Landmark Decade

As difficult as the 1960s were for agriculture, it was a breakthrough period for John Deere. The most significant milestone during the period, says Gause, was Deere overtaking International Harvester as the world's largest farm equipment maker.
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More Big Changes

The next decade brought even bigger changes to everyone involved in agriculture, including young Charlie Gause. In 1967, Gause was transferred to Kansas City and became Deere's first lawn and garden sales manager. Deere introduced its first lawn tractor in 1964, an eight horsepower unit, and Gause's job was to determine where dealers selling this new equipment should be located, other than at its ag equipment dealerships.
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Managing a Tornado of Change for Dealers

If merging with a local dealer stressed your patience and your will to do it again, consider Jim Irwin's story. The retired Case IH vice president of North American Ag Business was clearly challenged by the multiple mergers and acquisitions that International Harvester and Case went through in quick succession, along with the acquisition of individual lines.
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