Manufacturer News

Horsch Builds Global Farm Equipment Company through Educating Farmers

Michael Horsch got his start building machinery for his family’s farm. He built his company around educating farmers on new farming practices, rather than trying to sell them equipment.
Most seasoned salespeople will attest that the toughest and most time consuming sale occurs when having to educate customers about how products will benefit them.
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Our Dealer Story

[Podcast] New Series...Our Dealer Story

In this episode of the new <em>Farm Equipment</em> podcast, “Our Dealer Story” brought to you by HBS Systems, Dave Kanicki sits down with Kim Schmidt to discuss the concept behind this new project: sharing dealers' stories of how their businesses got started and how they got where they are today.
In this episode of the new Farm Equipment podcast, “Our Dealer Story” brought to you by HBS Systems, Dave Kanicki sits down with Kim Schmidt to discuss the concept behind this new project: sharing dealers' stories of how their businesses got started and how they got where they are today.
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