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Precision Farming Dealer Summit

Looking for Long-Term Profitability? Do What You Do Best

Dealers must define their role and scope in precision farming to make a difference in their customers’ operations.
By Dave Kanicki posted on March 12, 2016 | Posted in Best Practices, Precision Ag Sales & Service
Dr. Tom Krill defines precision farming as a management concept that recognizes variability within the soil environment and maximizes economic agricultural production while minimizing environmental impact for a specific location. And to evaluate it’s effectiveness, precision farming must have measurable objectives.
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Precision Farming Dealer Summit

9 Benefits of Establishing a Standalone Precision Business

New Holland Rochester tripled precision sales and unlocked efficiencies by making its precision department into a business all its own.
By Ian Gronau posted on March 12, 2016 | Posted in Precision Ag Sales & Service
Cultivating a successful precision farming department in a farm equipment dealership is a challenge that is as difficult as it is rewarding. Spinning the precision department off into a standalone business takes that challenge to the next level. Five years ago, Jim Straeter, owner of New Holland Rochester in Indiana, did just that. In a panel at the Precision Farming Dealer Summit, Straeter, along with his Precision Ag Manager, Lanty “Spud” Armstrong, shared their journey toward making precision a profitable standalone business.
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PFD Summit: Choosing a Profitable Path for Delivery of Data Management Service

With multiple entry points into this growing segment of precision farming business, 3 dealers share their strategies for creating a sustainable source of revenue.
By Jack Zemlicka posted on March 12, 2016 | Posted in Best Practices, Precision Ag Sales & Service
Choosing a practical entry point into delivery of data management service is a mystery for many farm equipment dealers. Figuring out a method for making it a profitable part of their business is even more of an enigma.
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PFD Summit: Recruiting & Retaining Precision Farming Specialists

Knowing what traits to look for and where to find new employees is only the beginning. Keeping employees is a whole other battle.
By Jaime Elftman posted on March 12, 2016 | Posted in Department Management, Precision Ag Sales & Service
Finding the next generation of precision farming specialists is a challenge that almost 40% of dealers reported was among their most important issues in the Precision Farming Dealer 2015 Benchmark Study. First, dealers must identify the traits they’re looking for in potential candidates for their fast-paced, rapidly evolving precision farming departments. Then, they face the challenge of actually finding these recruits.
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Precision Farming Dealer Summit

Internal Management Challenges Still to Solve for Sustainable Precision Farming Service Plans

By Mike Lessiter posted on March 12, 2016 | Posted in Precision Ag Sales & Service
Jason Pennycook, precision specialist at Johnson Tractor (4 stores in Wisconsin and Illinois), says Johnson is still working on the internal management issues, including how service plans are billed, who is responsible and how to get all locations on the same page, as many farmers will use one or more stores. “We’re working on ways to make sure every service manager at every store knows when a farmer is on a service plan so he doesn’t get billed incorrectly.”
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PFD Summit: Johnson Tractor’s Advice on Precision Service Plans

By Mike Lessiter posted on March 12, 2016 | Posted in Precision Ag Sales & Service
Jason Pennycook, precision specialist, Johnson Tractor, Janesville, Wis., has had 3 years of precision service plan experience. Johnson Tractor offers a basic (phone support and training class) and a premium (also including onsite visit). Other individual packages include precision training on-farm, spring planter checkups and yield monitor checkups.
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PFD Summit: Creating Precision Service Plans: Makes & Misses

With less equipment being rolled, precision service plan sales could see a shot in the arm. These dealers share their advice for getting them in place.
By Mike Lessiter posted on March 12, 2016 | Posted in Precision Ag Sales & Service
After years of “giving unapplied service labor away for free when it came to precision technologies” the dealer panel presentation on capturing revenue in service plans for precision was of keen interest for Summit attendees.
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To the Point

Blurred Lines: Iron Dealers Poised to Benefit in Precision

By Mike Lessiter posted on March 12, 2016 | Posted in Best Practices, Precision Ag Sales & Service
During last month’s National Farm Machinery show, I bumped into a precision ag manager for a large co-op. It didn’t take long to discover he was less than enthusiastic about hearing the major OEM dealers creeping into the agronomy territory, on top of the competition from the likes of the Monsantos of the world. He also wasn’t buying the “PR” that dealers’ on-staff agronomists would be stopping at casual support only.
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A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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