Operations & Finance

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My Greatest Mistake: Tom Rosztoczy

CEO, Stotz Equipment Co., Avondale, Ariz. (2013 Dealership of the Year)
“In 2001, we purchased 6 locations from 4 owner groups in Utah and Idaho over the course of 4 months (Mistake #1). To manage the new stores we hired people from outside the company (Mistake #2). Viewing travel as an expense, we limited the travel between the old stores and the new stores (Mistake #3).
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My Greatest Mistake: Keith Kreps

Executive Vice President, RDO Equipment, Fargo, N.D. (2010 Dealership of the Year)
“My biggest failure occurred in the lead-up to the used equipment market crash in November 2013. Our used inventory turns slowed going into the fall of 2012, which raised questions as we forecasted for 2013. Despite what the data showed, I dismissed it as a timing issue; not a big problem.
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Special Report

Turning Your Dealership Around

From not managing used equipment inventories to an over extended dealer-principal, industry experts cite areas that can lead to a dealer’s underperformance. Recognize the warning signs, and you can turn things around.
The ag economy is cyclical, as everyone knows, and operating a dealership through the trough period of the cycle isn’t a new challenge. But for the younger generation of dealer management, it’s not a challenge they’ve faced until now.
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2017 Precision Farming Dealer Summit

How Can Dealers Develop a Bankable Precision Marketing Strategy?

Hear from 3 dealers with different, yet effective brand-building models to gain a competitive precision edge at the 2nd Precision Farming Dealer Summit in St. Louis.
Hear from 3 dealers with different, yet effective brand-building models to gain a competitive precision edge at the 2nd Precision Farming Dealer Summit in St. Louis.
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Using Technology to Better Serve Your Customers [Webinar]

In this webinar, we dug into how you can use technology as an accelerator and how different tactics and tools are needed to reach your changing customer demographic. As those customers change, you need to adapt your marketing strategy. During the presentation, Anne Salemo addressed different approaches to take for Baby Boomers, Generation X and Millennials. [To view any of our webinar replays, you must be logged in with a free user account.]
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WEDA Dealer Institute

Digging into the 2016 Cost of Doing Business Study [Webinar]

The Cost of Doing Business study is one of the industry's most valued publications and is currently prepared and published by the Western Equipment Dealers Assn.. The annual study is broken down by dealer type (agricultural, industrial, and outdoor power) and encompasses 14 important financial and operating ratios of North America's equipment dealers. Learn more about this important tool and hear industry experts provide insight about trends impacting equipment dealers across North America. This FREE webinar is brought to you by the WEDA Dealer Institute. [To view any of our webinar replays, you must be logged in with a free user account.]
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Farm Equipment

2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

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