Best Practices

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55 Years of Farm Equipment

[Video] Farm Equipment's Roots with Johnson Hill Press — Part 2

In this video, brought to you by AgDirect, Jonathan Pellegrin, retired CEO of Johnson Hill Press, joined the company in 1967 and helped grow the publishing company to 30 publications in agriculture, transportation, construction and home building. He shares the story of splitting Feed, Grain & Farm Equipment into 2 titles — Feed & Grain and Farm Equipment.


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To The Point

The Escape to Find Your Team’s Effectiveness

Accepting a mission of ‘breaking in and breaking out’ provides observable lessons on the effectiveness of your team
Last summer, after a few years’ absence, I rejoined my weekly men’s group at church, getting back with a few friends I’d started with 10 years earlier. Like me, guys come in and out as life changes around them, while new faces appear, some of whom I’m still getting to know.
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2023 Dealership of the Year: Hutson Inc.

[Video] Offering a Unique Precision Ag Experience to Each Customer

To further incentivize precision ag sales, Hutson Inc. has adopted John Deere’s precision ag incentive score card which helps customer account managers monitor customers’ precision ag engagement, says Matthew Ramage, vice president of Sales. He explains how this allows the customer account manager to better understand the customer’s needs and offer ag equipment and new technology unique to their operation. This helps the customer both increase their precision engagement score as well as their bottom line.
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2023 Dealership of the Year: Hutson Inc.

[Video] Expanding Precision Support with the Certified Dealer Instructor Program

Having a knowledgeable precision ag department is essential for any successful dealership. However Travis Kiesel, vice president of precision ag at Hutson Inc. details how his team takes it step further. By taking their expert precision ag team and sending them out to train both parts, sales and service technicians through their certified dealer instructor program, Hutson Inc. is able to share their precision knowledge with the entire team. This further expands their already impressive support network to cover every dealership under the Hutson Inc. umbrella.
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