“It’s a way to bring customers onto our service team and teach them what we know. They won’t grasp everything, but they’ll take some knowledge back to their own operation and it will give them confidence in what they’re doing.” 

Leaders from 3 major equipment manufacturing companies jumped at the chance to address some of the top precision dealers in North America during an OEM panel session at the 2025 Precision  Farming Dealer Summit in Louisville, Ky.

Broadhead Equipment was founded in 2019 by father-son duo Richard, owner, and Jordan Broadhead, owner and business manager, who started the business with a service truck and 2 Cat D11 engines in an empty shop.

In our strategic business planning, we often discuss how today’s sustainable businesses are cheaters. Don’t let the title of this article fool you.