Articles Tagged with ''dealership''

To The Point: New Ideas from the Newly Merged

With the first-ever “Dealership Minds” edition on Birkey’s Farm Stores in February 2011, we set out to detail how each of the“cogs” in a benchmark-worthy dealership function together as one “machine.” What became the most talked-about project of the year created challenges for our editorial team when it came to this year’s encore performance.
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Dealership Minds

Precision Equipment

When discussions started about Elder Implement being the subject of Farm Equipment’s 2012 “Dealership Minds” project, the dealer group was comprised of five John Deere locations scattered throughout eastern Iowa. It was a solid choice as a dynamic business with a story to tell about transforming itself into a major force among equipment dealerships in the Midwest.
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Dealership Minds

A Passion for Toys Brings Sales

While point-of-purchase items such as toys, tools and grease is part of Curt Moeller's department, he's given toy aisle responsibility to Betty Jo Kennedy, an employee at the Houghton location.
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Dealership Minds

Customer Trust: What It's All About

Defining success for a farm equipment dealership boils down to building customer trust and satisfaction, says Matt Poeltler. The vice president of marketing at Precision Equipment says developing these two key areas is essential in building effective value-added packages for customers, prospects and employees.
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