Tim Norris has learned through experience that one of the best ways to generate employee buy-in and maintain high levels of staff motivation is by cultivating a shared vision.

What it takes to run a successful precision department or precision dealership today is different from what was required in the past — and is likely far different from what it will take to be successful in the future. Over the last 10 years, Precision Farming Dealer has recognized dealerships that have demonstrated excellence in precision sales and service as part of the Most Valuable Dealership (MVD) program.

Over the last several years, precision technology has moved from being largely an aftermarket business to most equipment coming equipped with the technology from the factory. As that shift happened, dealers needed to shift how they monetized the precision side of their business. 

Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by CLEANFIX.

At the start of 2020, we launched what we considered a critical training initiative around precision farming that applied to every employee, no matter their position or responsibility within the dealership.