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Dealership Minds 2016: Kern Machinery

Testing New Precision Products on Specialty Crops

By Jack Zemlicka posted on January 27, 2016 | Posted in Precision Ag Sales & Service
Joel Turrubiates, integrated solutions manager for Kern Machinery in Bakersfield, Calif., explains the dealerships efforts to incorporate the precision tools John Deere already offers into operations with permanent crops. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Rental Program Puts Products in the Hands of Farmers New to Precision

By Jack Zemlicka posted on January 27, 2016 | Posted in Precision Ag Sales & Service
The rental program at Kern Machinery puts precision products in the hands of some farmers new to some of the technologies. Joel Turrubiates, integrated solutions manager for Kern Machinery in Bakersfield, Calif., talks about the program and how it has helped increase precision equipment sales. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Using Precision Products to Mitigate the Impacts of Drought

By Jack Zemlicka posted on January 27, 2016 | Posted in Precision Ag Sales & Service, Niche Equipment Markets
Farmers in California have been looking for help from technological advances to mitigate the impacts of drought conditions. Joel Turrubiates, integrated solutions manager for Kern Machinery in Bakersfield, Calif., talks about the Field Connect solutions that some farmers have found value in. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Precision Solutions for Speciality Crops

By Dave Kanicki posted on January 27, 2016 | Posted in Precision Ag Sales & Service, Niche Equipment Markets
Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, gives an overview of some of the precision technology Kern Machinery has been able to offer farmers in both row crops and permanent crops in the area. Giesick sees real-time data collection, analysis and decision-making as the future of farming. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Keeping Salesmen Organized with Computer Software

By Dave Kanicki posted on January 27, 2016 | Posted in Department Management
Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, empowers his sales staff with the technology they need to prepare for and stay on top of scheduled appointments. This can be as simple as encouraging the use of Microsoft Outlook to stay organized. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Following Up with Customers Using the John Deere Dealer Scorecard

By Dave Kanicki posted on January 27, 2016 | Posted in Best Practices
The John Deere Dealer Scorecard is an appropriate tool Kern Machinery uses to evaluate customer satisfaction. Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, talks about the scorecard and how they use it to identify areas of improvement and situations when an additional follow-up, in-person meeting might be necessary to serve the customer. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Tracking Equipment Financing Filings to Be Aware of Lost Sales

By Dave Kanicki posted on January 27, 2016 | Posted in Operations & Finance
Kern Machinery subscribes to EDA's UCC equipment filings, which tracks any new leases in their territory. Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, explains why they track this data and how they use it to be aware of lost sales. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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