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2020 Dealer Business Outlook & Trends Summary

Dealer Optimism in Short Supply for 2020

Poor planting conditions in major ag regions combined with ongoing trade disputes are contributing to more uncertainty than usual for North American farm equipment dealers.
In the past year, the Ag Equipment Intelligence “Dealer Optimism Index,” which measures sentiment among dealers compared to the prior month, has yet to move into positive territory. The index is based on a monthly survey of North American farm equipment dealers that asks if they are more or less optimistic about their business prospects or feel about the same as they did in the previous survey.
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2019 Dealer Business Outlook & Trends for Farm Equipment

Improved 2018 Sales Sets the Tone for 2019 Outlook

As more ‘normal’ conditions settle in, dealers look for more of the same in the year ahead, which isn’t all bad.
After several difficult years, it looks as if U.S. and Canadian farm equipment dealers are back on firm footing. With that said, probably the best thing the industry can do moving forward is to not compare current conditions to the boom years of 2008-14, which were not typical, and acknowledge that the ag equipment business is actually returning to a more normal state.
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2018 Dealer Business Outlook & Trends

Dealers See Increasing Revenue Levels in 2018

If rising levels of optimism can be turned into equipment sales, dealers could have a good year ahead of them.
It has been nearly 6 years since North American farm equipment dealers expressed the level optimism about their revenue prospects as they have for 2018. In 2012, more than 55% of dealers expected revenues from the sales of new farm machinery to increase in the year ahead. By 2015, less than 20% of dealers held out hope for improved business levels for the coming year. This improved very little (22.4%) by 2017.
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