Items Tagged with 'Ron Birkey'

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[Video] Tackling Challenges & Connecting with Customers

Ron Birkey discusses his approach to organizational problem-solving and customer relationship management. He describes using structured group processes to identify and prioritize company issues, implementing basic marketing principles focused on understanding customer needs. The 2026 Farm Equipment Dealer Hall of Fame video series is brought to you by Geringhoff.
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[Video] Learning to Work as a Team and Be 'Subordinate' to the Board

Ron Birkey discusses the evolution and challenges of a dealership business during the 1990s and beyond. He explains how Birkey's Farm Store worked to establish proper governance structures, with owners learning to understand subordination and different operational roles. The 2026 Farm Equipment Dealer Hall of Fame video series is brought to you by Geringhoff.
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[Video] Timing Is Everything with Acquisition Growth & Expansion

Birkey’s Farm Store grew from $56 million revenue in 1999 to $346 million by 2012, representing 600% growth. It expanded beyond their traditional contiguous dealer strategy when it acquired the Galesburg, Ill., store in 2002, requiring significant organizational changes and personal commitment from leadership. The 2026 Farm Equipment Dealer Hall of Fame video series is brought to you by Geringhoff.
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2026 Farm Equipment Dealer Hall of Fame Inductee: Ron Birkey

Retired President/CEO & Chairman, Birkey’s Farm Store
Headquarters: Champaign, lll.
Locations: 19 locations across Illinois (17), Indiana (1) and Missouri (1)
Primary Lines: Case IH, Kubota, Bush Hog, H&S, Kinze, Kuhn, Great Plains, MacDon, Unverferth, Woods, Geringhoff, Kawasaki, Salford, Bestway, Brandt, Cub Cadet, Exmark, E-Z Trail, Grasshopper, J&M, McFarlane, Remlinger, Stihl, Strobel, Thunder Creek, Wacker Neuson, Westendorf, Westfield
As is often said, the legacy of a leader cannot be measured until long after the retirement party and presentation of the gold watch. More specifically, the leader is valued on how the principles and core tenets translate over and into the preparedness of the next generation for the enterprise’s continuity. Such is the case for Ron Birkey.
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