Ron Birkey discusses his approach to organizational problem-solving and customer relationship management. He describes using structured group processes to identify and prioritize company issues, implementing basic marketing principles focused on understanding customer needs. Ron emphasize the importance of building personal relationships with customers and share their method of compensating for poor natural memory by taking detailed notes about customers and studying them to improve recall.
The 2026 Farm Equipment Dealer Hall of Fame video series is brought to you by Geringhoff.
Since 1880, Geringhoff has specialized in the development of high-class and innovative harvesting heads that are head of the class no matter the crop. Since then, a lot has changed, but our dedication to providing superior products and our passion for agriculture has remained steadfast.
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