Items Tagged with 'marketing'



Tips for Increasing Profit in the Parts Department

Wayne Brozek, former aftermarket manager and parts & operations expert gives tips for increasing profits, cutting expenses in the parts department.
Wayne Brozek, an experienced former parts department manager who trains dealers on ways to improve their parts and service operations, sat down with Farm Equipment and offered expert advice on parts department processes and tips on how to increase profits.
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Precision Farming Dealer Summit 2020 Recap

5 Keys to Achieving Recurring Precision Revenue

Capturing repeatable revenue from the precision farming department should be a focus of all departments within a dealership.
Finding sources of recurring revenue is key for any farm equipment dealership and with less precision revenue coming from the sale of aftermarket technology, it’s more important than ever for the precision side of the business.
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To The Point: A New-Era Hybrid Position?

As our small company grew and org charts were redefined, sales management was off-loaded from my plate last year to create more capacity for strategy and vision. And probably not unlike transitions at your dealerships, I work hard every day not to stick my nose back in. Michael Ellis, director of sales, is managing me through the weaning stage.
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