marketing

Record Crowd Gathers to Discuss Sales Management Strategies at the 2023 Dealership Minds Summit

August 2, 2023 | Posted in Department Management, Precision Ag Sales & Service, Dealer News, Manufacturer News

Centered on the theme “Sales Management,” the program featured 2-days of dealer-to-dealer roundtables sessions, panel presentations, general sessions and intense networking opportunities.

2023 Dealer Business Trends & Outlook

With ‘Historic’ in the Rearview, Dealers Prep for More ‘Realistic’ 2023

Dealers are anticipating parts and service business to remain strong in 2023

By Gregg Wartgow posted on March 6, 2023 | Posted in Data & Forecasts

According to the results of Rural Lifestyle Dealer’s annual dealer survey, the crack in rural lifestyle dealer optimism that emerged last year has widened a bit more.

Tips for Increasing Profit in the Parts Department

Wayne Brozek, former aftermarket manager and parts & operations expert gives tips for increasing profits, cutting expenses in the parts department.

By Mackane Vogel posted on February 3, 2023 | Posted in Department Management

Wayne Brozek, an experienced former parts department manager who trains dealers on ways to improve their parts and service operations, sat down with Farm Equipment and offered expert advice on parts department processes and tips on how to increase profits.

This Week

Farm Equipment's Best of the Web: May 20, 2022

By Farm Equipment Staff posted on May 20, 2022 | Posted in Best Practices, Manufacturer & Dealer Issues

Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by CLEANFIX .

James Shurts Named Great Plains Vice President of Sales and Marketing

October 20, 2021 | Posted in Manufacturer News

In his new role, Shurts will have combined responsibility for the Product Management, Marketing, Training and Sales departments.

Precision Farming Dealer Summit 2020 Recap

5 Keys to Achieving Recurring Precision Revenue

Capturing repeatable revenue from the precision farming department should be a focus of all departments within a dealership.

By Kim Schmidt posted on March 6, 2020 | Posted in Precision Ag Sales & Service, Dealership Marketing

Finding sources of recurring revenue is key for any farm equipment dealership and with less precision revenue coming from the sale of aftermarket technology, it’s more important than ever for the precision side of the business.

Ask the Expert

Your Dealership Website—5 Big Things: Are You Getting Them Right?

By Jeff Bowman posted on March 21, 2019 | Posted in Dealership Marketing

Today, 61% of business (B2B) purchases start online and 68% of B2B purchasers prefer to continue researching independently online.

Gaining a Competitive Edge with Improved Video Production

By Joseph Kuenzle posted on October 30, 2018 | Posted in Best Practices, Dealership Marketing

It has often been reported that video content has become the preferred source for content consumption for many Americans. With this in mind, it is important to be on the bleeding edge when creating and sending out new video content.

To The Point: A New-Era Hybrid Position?

By Mike Lessiter posted on June 9, 2018 | Posted in Best Practices, Department Management

As our small company grew and org charts were redefined, sales management was off-loaded from my plate last year to create more capacity for strategy and vision. And probably not unlike transitions at your dealerships, I work hard every day not to stick my nose back in. Michael Ellis, director of sales, is managing me through the weaning stage.

Wider World of Business