Much like Neil Messick’s approach to marketing and connecting with the community, Messick’s Equipment has several unique programs and protocols that make them successful by thinking outside the box. They are constantly asking if there is a better way to do something that’s been done the same way for a long time. 

President, Bryan Messick says the sales and service departments are both doing unique things and seeing the benefits pay off in a big way. 

“From the sales side, we have a very eclectic sales group,” he says. “We have a lot of young, newer people but we also have some people from older generations. That being said, we sell consumer products, we sell homeowner products, we sell gobs of construction products and we sell agricultural products from small to the biggest ones out there.”

Bryan also explains that the salesmen are divided up in terms of specialty and focus. Certain salesmen work on big equipment while others might specialize on hay equipment or compact tractors, etc. 

The company even has one store that just primarily focuses on orchards and orchard products. 

Bryan says dividing it up for regions and specialties works well and that they utilize a similar strategy within the service department with specialized techs that work on certain areas more than others.

For more information on Messick’s Equipment and how they won the 2026 Farm Equipment Dealership of the Year award, read Mackane Vogel’s article “Family Values & Emphasis on Customer Service Drives Success for Messick’s Equipment” featured in the July/August issue of Farm Equipment.