I have been reading, learning and engaged with Farm Equipment (FE) Magazine for more than 30 years. FE is always the “go-to” source when you want to see what is going on and when you want to share exciting news with your friends in the industry. FE has been that solid staple that kept balance and reported relevant topics to its audience. I have appreciated FE’s work over their years as the team stayed focused on true values, integrity in reporting and, along the way, educated the reader on the most important issues facing our industry. FE has been that trusted resource and friendly face always positioning themselves in support of the dealer network and value to the farmer.
Precision’s Entrance, Then Communications
One of the most defining moments of the last 30 years was the entrance and embrace of precision agriculture, which really changed the landscape. Another was the transition of how we connect and communicate to our customers. The point and place of the transaction has changed and the way customers want to educate themselves and communicate is vastly different than years ago.
The disruption of Covid 19 challenged everyone in this industry in a new and complex way. FE was there every step of the way to keep us informed and engaged.
The Lessiter family and FE staff are high-quality, stand-up people. They are the ones you enjoy seeing walk through the door of your dealership or the host behind a microphone at a Dealer Summit. They have been there to listen, to share and to explore how to advance and promote agriculture to the next level and keep a fresh and educational grasp to their audience.
Thanks for your service over the last 5 decades and congrats on 55 years.Related Content:
Check out other "A Look Back in Farm Equipment History" blogs
Industry commentary on “55 Years of Farm Equipment”
- The ‘5 Greatest Tech Advancements’ in My Career as a Dealer | Leo Johnson, Johnson Tractor
- The Impact of Consolidation & Technology on Agriculture Over Half a Century | Sam Christianson, Titan Machinery
- A Service Manager’s View on the Changing Times | Brent Bazin, Young's Equipment Inc.
- Reflections on Farm Equipment | George Russell, Machinery Advisors Consortium
- Farm Equipment Sales in the 1970s | Charlie Glass, FEMA Dealer Relations Commitee
- Digital Communications Changed the Course of OEMs Working With Dealers | Tom Taylor, retired farm equipment executive
- RDO Equipment’s Take on the Last 55 Years | Daryl Shelton, RDO Equipment
- Reflections from a North American, International & Company-Store Dealer Exec | Stacy Anthony, AgRevolution LLC
- A Lot of Change in Shortline Equipment | Hans Rasmussen, Summers Manufacturing
- Business Acumen, Technology Forever Changed Equipment Sales & Service | Brian R. Carpenter, Champlain Valley Equipment
- Not Your Grandfather’s Farm Equipment Dealership… | Josh Waggener, Hutson Inc
- Left Major OEM Career 55 Years Ago to Become Dealer-Principal | Paul Wallem, Retired International Harvester executive
- Titan Machinery Reflects on Significant Changes to Dealership Environment in 55 Years | David J. Meyer, Titan Machinery
- From 3 Stores Within 50 Miles to 25 Stores Across 8 States | Tom Rosztoczy, Stotz Equipment
- 45 Years of Observations on Ag Equipment Manufacturing & Distribution | Chuck Bellew, retired farm equipment executive
- Today’s Staff Has No Fear Approach to Risk, But It Still Exists | Jeff Morgan, H&R Agri-Power
- A Recent Retiree’s Perspective on Equipment Industry | Lars Paulsson, Laforge Systems
- 60 Years of Equipment Dealer Associations Consolidation Continues | Kim Rominger, NAEDA
- Vast Technology Changes Assisted Dealers’ Computerization | Ed Archambo, Basic Software Systems
- ‘I Didn’t Listen to My Uncle Roy’ | Jon Eis, Eis Implement Co.
- Farm Equipment Manufacturers and the Early 1980s Farm Crisis
- GMO, Autosteer Forever Changed Our Business | Tom Janson, Janson Equipment
- My 35 Years at RME, from Microfiche to Guidance | Jim Wood, Rocky Mountain Equipment
- Export Opportunities Changed Game for Canadian Shortline Manufacturer | Hal Carnago, Schulte Industries Ltd.
- 40 Years with Sunco, Hiniker, Ingersoll, Southern Marketing & Forges de Niaux | Larry Hansen, Forges de Niaux
- From Dreaming Farm Boy to Equipment Dealer | Tim Brannon, B&G Equipment
- Inaugural Cover Story Dealer, 20 Years Later | Ted Mallard, American Equipment Service Inc.
- Farm Equipment Tips the Hat to the Behind-the-Scenes Contribution of An Industry Exec | Patricia Collins, Equipment Manufacturers Distribution Association
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