Ted Mallard

The first Farm Equipment magazine (August/September 2004) under Lessiter Media’s ownership featured a cover story on Ohio-based American Equipment Services. Dealer-principal Ted Mallard is pictured at left.

I can’t believe it’s been 20 years since you wrote your 1st cover story on our business, AES, in Farm Equipment. I guess when I look, I have a few more gray hairs but I’m glad to be in an industry in which I thoroughly enjoy going to work every day and apparently that has helped the time fly by.

Teresa and I have now been joined by our two sons, Holt & Drake, in the business and I’m looking forward to another 20 years. 

Biggest Industry Changes

In no certain order:

  • Mergers and Acquisitions of manufactures and consolidation of dealerships.
  • EPA Emissions regulations.
  • Precision Farming GPS – GIS
  • Autonomous Equipment
  • Evolving new crop technology and more efficient equipment. A farmer used to feed 25 people and now feeds 155 people through increased yields and high-tech farming practices.

Changes in Our Business

  • Technology is driving everything now, from the computers to the precision farming GPS, GIS
  • We used to have mechanics to rebuild or recondition engines and transmissions. Now we just replace whole components and reprogram ECUs.
  • I hope someday that those skills are not forgotten, and we still have people with agricultural work experience and common knowledge to continue. Sometimes we forget the basics.

Information Flow

We’ve come a long way from the actual paper magazines we all used to read old news – now to the digital copies we receive with up to the minute news and podcasts. We can read or listen to these at any free moment in the day and find them again with a few clicks on the keyboard instead of looking for the lost copies laid somewhere.

At AES we know we can rely on the information Farm Equipment provides us on industry news, whether it be on new products or technologies, consolidation and mergers, or successful dealer practices with shared metrics and useful benchmarks. The Agricultural Industry is a small group in a very large and fast world, and we definitely appreciate the integrity and knowledge of your publications. At AES we know what “doing a few things well “ means, so you and your team keep up the good work.

Check out other "A Look Back in Farm Equipment History" blogs

Industry commentary on “55 Years of Farm Equipment”

Read Farm Equipment's 55 Years of History Coverage