Charlie Glass

Charlie Glass

Chairman emeritus, Farm Equipment Manufacturers Assn.’s (FEMA) Dealer Relations Committee

With more than 4 decades in the industry, Glass produces an annual tractor and combine forecast and provides technical assistance to various investment groups. A former director of FEMA, he is also a frequent presenter and author of several white papers on the future of farm equipment distribution. Glass is also a judge for Farm Equipment’s Dealership of the Year program.

ARTICLES

Charlie Glass 2017

The Equipment Demonstration Pays Dividends

When your product is unique, expensive and unknown, there is only one way to promote it and that is by demonstrating it in the field to actual customers. I began to travel my first territory in 1970 and the principal instruction I received was that I needed to sell our flagship product, a 15-foot cutter, which my predecessor had failed to sell.
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Charlie Glass

February 2017 Tractor & Combine Analysis

There is a renewed sense of confidence within the country these days and the latest jobs report certainly supports these sentiments. This latest report nearly doubled the projected increase in jobs for the month of February and showed an increase in full time positions for the first time in many months.
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Charlie Glass

January 2017 Tractor & Combine Analysis

After the release of our 2017 forecast last November, we have received several communications from readers who seem to have the same question; “What planet are you from?” They did not agree with our forecast and, from the looks of things, they might be right!
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