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Mike Lessiter

Mike Lessiter

A second-generation ag journalist, Mike Lessiter has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing and marketing topics since 1992. He has also served in several capacities with the Farm Equipment Manufacturers Assn., Assn. of Equipment Manufacturers and is a frequent industry speaker. A graduate of the University of Wisconsin, he was named president of Lessiter Publications Inc. in 2007.

Contact: mlessiter@lessitermedia.com

Articles

ARTICLES

The Next Generation

Workshop: CapEx Drives Dealership Values

Covering an array of succession planning themes in their opening workshop, consultants Owen and Mast advocated capital reinvestment for immediate, and long-term, results.
By Mike Lessiter posted on March 12, 2015 | Posted in Operations & Finance, Dealer Succession
Tom Owen and Nick Mast opened the Dealership Minds Summit with a 90-minute workshop on “Strategies for Capital Access & Transitional Wealth Management in Equipment Dealerships.”
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Lessiter
From the Desk of Mike Lessiter

Welcome to the New Farm-Equipment.com

By Mike Lessiter posted on February 23, 2015
Earlier this week, we officially unveiled a completely redesigned website. Featuring a clean, organized look with easy-to-browse content, Farm Equipment is the largest depository of dealer-driven news and insights on the Internet, with years of Farm Equipment magazine content and all of the stories that have appeared in E-Watch.
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Lessiter

To The Point: Fewer Chances Requires Better Performance

By Mike Lessiter posted on January 1, 2015 | Posted in Operations & Finance
With NCAA basketball now in full swing, you’ve likely heard about the “points per possession” measurement of a team’s offensive performance. It’s used by coaches whose style is to methodically work a game plan for the highest-odds scoring opportunity. Unlike the frenetic pace of a “run and gun” offense, the idea is not to discover “more” chances, but to make those presented to you count.
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Lessiter
From the Desk of Mike Lessiter

Competing is a Choice

By Mike Lessiter posted on November 10, 2014 | Posted in Data & Forecasts
Hello from a buried office desk. Haven't been in office much over the last 3 weeks, as I've been on the road in Minnesota and North Dakota and then at the Farm Equipment Manufacturers Assn. Convention last week in Las Vegas, where I participated in a Q&A-type panel with dealers from Iowa and New York.
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To The Point: Addressing the Readiness Crisis

By Mike Lessiter posted on September 1, 2014 | Posted in Best Practices
Market forces are consuming a lot of “worry energy” these days. Worry time, reactionary busy-ness, and tasks that just aren’t “fun” are kicking would-be priorities into tomorrow and beyond. That’s what Floyd Jerkins, Jerkins Creative Consulting, calls working “in” your business, instead of “on” it.
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Grain Bagging

Dealers ‘Bagging’ Temporary Grain Storage Sales

Grain bagging and unloading implements are billed as pieces of iron that help farmers market for profit. Three dealers explain how they’ve approached this new equipment niche.
By Mike Lessiter posted on August 13, 2014 | Posted in Niche Equipment Markets
The September 2018 World Agricultural Supply and Demand Estimates (WASDE) report released on Sept. 12 pushed corn prices down lower with futures down more than 3.5%. According to Farm Futures, larger-than-expected yield estimates and other bearish data pushed futures down nearly 4%. September futures dropped 13.75 cents to $3.4150, while December futures fell 14.25 cents to $3.5250. These conditions make temporary grain storage, like bagging grain, a good option for farmers.
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Farm Equipment Videos

Analysts Comment on CNHI CEO's Departure

Analysts Comment on CNHI CEO's Departure

In this episode of On the Record, brought to you by Weasler Engineering, we look at some analyst comments on Scott Wine's departure from CNH Industrial. In the Technology Corner, Noah Newman talks to Pessl Instruments' CEO about the recent investment it received from Lindsay Corp. Also in this episode, dealers and farmers chime in on brand loyalty, air seeder sales forecasts and layoffs at the Racine, Wis., Case IH plant.
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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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