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Mike Lessiter
A second-generation ag journalist, Mike Lessiter has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing and marketing topics since 1992. He has also served in several capacities with the Farm Equipment Manufacturers Assn., Assn. of Equipment Manufacturers and is a frequent industry speaker. A graduate of the University of Wisconsin, he was named president of Lessiter Publications Inc. in 2007.
Contact: mlessiter@lessitermedia.com
ARTICLES
2017 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey
Few Surprises at the Top, But Changes Afoot Among the Challengers
For the 2nd time, Farm Equipment magazine analyzes EDA’s annual survey ranking ag equipment manufacturers on the criteria that equipment dealers say matters most.
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From the Desk of Mike Lessiter
Major-Line Ratings: Report Cards Weren’t Meant to ‘Go in the Drawer’
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Sponsored Content: Successful Equipment Remarketing Strategies
Championing the Used Equipment Dossier - for Higher Turns
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Precision Farming Dealer Summit
Smith Implement ‘Blows Up’ the Precision Ag Department
The precision manager of this 5-store dealership fired himself, reassigned the specialists to other departments and took away the safety net.
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Top Articles
Current Issue
Farm Equipment
5 Dealers Share Latest Facility Projects
Dealers Better Prepared for Softening in Used Market
Strong Customer Relationships, Parts Inventory Central to Spring Success
Don’t Get Caught Fighting the Last War
Must Read Free Eguides
Download these helpful knowledge building tools
- Ag Equipment Intelligence Book of Lists (2nd Edition)
- Ag Equipment Intelligence Book of Lists
- 7 Different Technician Pay Rates eGuide by Skill Level
- Export with Confidence: Tools and Opportunities for the Agriculture Industry
Farm Equipment Videos
Precision Specialist Comes to the Rescue on First Day of Planting
Go behind the scenes with Leo Johnson and his son, Patrick, as they plant corn into strips for the first time on their 1,000-acre farm in Clinton, Wis. Jason Pennycook, precision specialist for 9-store Case IH dealer Johnson Tractor, comes to the rescue with remote support when Patrick runs into a problem with the planter in the field.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.
Finance Scope
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.