In marketing, one definition of brand loyalty? is a consumers commitment to repurchase or otherwise continue using a brand thats demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.
Whether you're looking to reel in a customer of another color or more intent on keeping your competitor off your customers farm, these dealers share their practical insights on the subject.
In response to my first article in Farm Equipment, I received the following e-mail from a dealer that summarizes many of the trials and tribulations afflicting ag dealers and their sales management team in this time of prosperity.
Baker No-Tillage Limited and Cross Slot were named finalists in the Corporate Environment section of the World Technology Awards 2010 held in New York.
Topcon Positioning Systems (TPS) has announced the addition of Mark Bittner to manage the North American sales of its Topcon Precision Agriculture (TPA) business unit.
At the 2026 Farm Progress Show, Colin Rush, Vice President of Sales and Marketing with Bourgault Industries, details the Canadian manufacturer's newly announced partnership with CNH.
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.