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Farm Equipment Industry Drivers of Change [Webinar]

Consolidation. Globalization. Technology. New Business Models. Specialization. If these challenges have robbed you of sleep over the past 10 months, you're not alone. The farm equipment industry is evolving at a faster rate than ever before. However, by taking part in the first Farm Equipment webinar event, titled Farm Equipment Industry Drivers of Change, you can put your operation in a better position for future success.
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How Dealers Deal with Ag's Business Cycles: Keep Data in Perspective with Customer Input

For farm equipment dealers, planning for agriculture's business cycles must involve close contact with customers. In addition to observing economic indicators over a period of time, it's essential for dealers to put the data into context with history and customer input, says Graham Drake, president and CEO of Cervus Equipment Co.
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To the Point: Stuck in the Middle...

For our special management report on preparing for ag cycle changes (starting on p. 86), our staff's research took us to dealers, economists and independent consultants. One interview was particularly fascinating as the conversation quickly veered to internal factors. More specifically, it was a declaration that no variable, not the weather, Farm Bill, interest rates, trade policies nor commodity prices, is of greater importance to dealers' future than the things they directly control.
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