Department Management

Dr. Jim Weber

Business of Selling: Ensuring Territorial Coverage

Two of the most important responsibilities of an equipment salesperson are to maintain relationships with existing customers while simultaneously securing new customers. One of the primary responsibilities of the dealer/sales manager, therefore, is to see that those responsibilities are done efficiently and effectively. One way of accomplishing this is to establish meaningful territories for each salesperson and to periodically review how each salesperson is performing within that territory.
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People & Profits

Professional Development: How to Be a Better Coach (Part 1)

Discover how active coaching can be a vehicle that drives performance and accountability in your dealership.
A coach’s job is to foster one-to-one relationships that challenge people to rise to higher levels of competence and responsibility. This article will discuss three key characteristics of an effective coach.

Part 1Part 2
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Tech Savvy Cover

Getting Tech Savvy in the Service Department

Technology and software can bring efficiencies to the service department and improve customer satisfaction.

Improving efficiencies and productivity in the service department is a goal of all farm equipment dealers. After all, a more efficient service department generally translates to a higher absorption rate and improved bottom line. Technology is now aiding in improving those efficiencies by helping to reduce redundancy and allowing technicians to complete tasks from their workstations in the shop. And, technology is also increasing shop efficiency with scheduling and communicating with road techs.


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Kim Schmidt
From the Desk of Kim Schmidt

Growing Role of Women in Agriculture

While scanning through the news that had come in over the weekend something jumped out at me — the growing role of women in agriculture. The two headlines that caught my eye were "Women Play Key Roles in Agriculture Jobs," from The Herald Journal in Logan, Utah, and "AGCO Celebrates Formation of First Women in Manufacturing Chapter in Minnesota," from the Daily Globe in Worthingon, Minn.
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Farm Equipment

2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

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