This live webinar took place on June 23, 2015. These event replays are FREE. All you need to do to access one is Register or Log In (in the black bar at the top of this page).
Most dealers need to be doing more educating and less selling.
Mike Wiles will lean on his 20+ years in the retail and wholesale equipment business to offer insight on that point of view.
"You really have to start with the basics when working with the novice tractor buyer. As a salesperson you can’t start selling a tractor's 'extendable lower links' to customers that don't know what a three-point hitch is yet," says Wiles.
In addition, the Internet has drastically changed the purchasing process for the novice rural equipment buyer; from how they gather product information to their preferred method of communication.
During this live webinar event, Wiles will take a closer look at what this means for you, as a rural lifestyle dealer, and how to prepare yourself moving forward.
- The growing importance of every digital contact point you can use to reach out to potential customers, including your own website, social media accounts and other opportunities
- How novice rural buyers set expectations for service and how to exceed those expectations
- What it takes to make it a priority in the sales process to educate first and discover the customer's needs to build trust
- The importance of follow up contact to ensure satisfaction with the product and continued customer engagement
This educational event is brought to you FREE courtesy of Zetor North America and Rural Lifestyle Dealer.